- Digital Reno launches a new tool; Audio Visual Social Predictive Metrics (AVS)
TORONTO, Oct. 7, 2015 /CNW/ - Digital Reno unveils the first-ever Audio Visual Social Predictive Metrics tool (AVS) that measures the future impact of a corporate web and social presence through a structured scoring system combined with a qualitative assessment.
According to Jim Love, Chief Digital Officer for Digital Reno, "AVS design focuses on measuring current elements that either most amplify the power of the message, engage the audience or require such results – and, as such, it provides a much better indicator of how well online and social content will perform. It is different than other tools such as comScore and Google Analytics, both of which provide performance metrics on a lagging basis, that is, after the fact."
In developing the AVS scoring system, Digital Reno content experts carefully analyzed which delivery mechanisms and approaches provided the greatest amplification and engagement, looking for those content and technology elements which successfully engage readers and transition audiences into community members and brand collaborators. The underlying question for the development of AVS was "How can we best predict impact in advance and how can we translate predictions into prescriptive action?"
The power of AVS lies in the ability for Digital Reno to play with the measurement outcomes by taking action in areas that are identified as weak to improve them and ultimately improve the overall score," said James Roy, President, Digital Reno. "This tool will prove invaluable and guide our content strategies for all of our clients".
AVS covers three aspects of message amplification:
- Design effectiveness both in terms of creativity and appropriateness of targeting to ensure the right audience is reached
- Audio and visual engagement of the user in addition to text.
- The social aspects that move the customer into a position of control and collaboration.
AVS utilizes a ten-point scale with a guided scoring, melding qualitative and quantitative measurement. It provides benchmarking and indicators of where to focus for increased success and results.
About Digital Reno Agency Inc.
Incorporated in Canada and launched in February 2014, Digital Reno is an innovative, storytelling agency which brings creativity and technology together to help clients grow their business. With expertise in broadcasting, production, digital technology, marketing and publishing, Digital Reno creates engaging content with high production values.
SOURCE Digital Reno
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For further information: Wayde Greer, email@example.com, 416-479-8740 X 1005