TORONTO, May 19, 2017 /CNW/ - Just in time for Canada's biggest milestone yet, Absolut Vodka introduces its latest limited edition bottle to mark the occasion: Absolut Canada.
A tribute to 150 years of forward thinking, the Absolut Canada bottle was designed in collaboration with Canadian textile artist Elizabeth (Libs) Elliott, renowned for her work with a custom computer program to design quilt patterns and laser cutting tolls to create futuristic home textiles. Through her quilts, she's revitalizing a craft with a rich legacy by incorporating modern technology in her methods – a reflection of both Canada's past and future.
To convey a message of Canada's history and future, the bottle artwork uses a traditional quilt block 'Maple Leaf' design and a modernized Canadian colour palette: geometric shapes represent Canada's diversity, and a grid reflects our expansive geography.
"Absolut is known globally for its limited edition bottles – everything from cities, to countries, to celebrating Pride or Andy Warhol, so we're thrilled to bring a Canada-specific version to market at a time when celebrating our country will be at an all-time high," says Vanessa Clarke, Senior Brand Manager at Corby Spirit and Wine. "Much like Canada, Absolut has a long history of inclusion and innovation, so we're excited to have a bottle that is uniquely ours to reflect those synergies."
Available across Canada beginning this month, Absolut Canada contains the same premium, Swedish vodka as a bottle of Absolut Vodka - known for its pure and natural taste - that people have enjoyed since 1979.
Consumers can learn more about the bottle collaboration, behind the scenes videos, custom cocktails and more at absolut.ca/150.
About Absolut Vodka
Launched in the US in 1979, Absolut Vodka completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. Every drop of Absolut Vodka is manufactured using ingredients from Åhus, a tiny village in southern Sweden. They call this process One Source: from the hard winter wheat grown in local fields, to the pristine water and the glass bottle itself, everything comes from One Source, making every Absolut bottle in the world the same distinctive character and taste.
For more information on how to experience Absolut Lime, visit www.absolut.com/ca or follow @AbsolutCanada on Facebook, Instagram and Twitter.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2017, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the sixth consecutive year, and was also listed among Greater Toronto's Top 100 Employers for the third time. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Twitter (@CorbySW), and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications
For further information: Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine, 416-479-2463, Vanessa.Clarke@pernod-ricard.com