ABSOLUT Increases imheremovie.com Capacity due to Enormous Interest in Spike
Jonze Collaboration

230,000 Unique Visitors in its First Weekend

STOCKHOLM, March 23 /CNW/ - On Friday, ABSOLUT VODKA released I'm Here, a 30-minute robot love story written and directed by Spike Jonze. The film, launched online at http://www.imheremovie.com, is a great success, and ABSOLUT has now decided to immediately increase the capacity on the site to meet demands.

"Imheremovie.com had 230,000 unique visitors in its first weekend, which is far more than expected. Due to the enormous interest in this collaboration, we have increased the number of screenings in our online movie theatre," says Anna Malmhake, Vice President Global Marketing at The Absolut Company. "I'm Here marks an evolution of our commitment to creativity, and I'm very happy about the great interest in this film. It is a beautiful story and a fantastic piece of art."

I'm Here is screened every two hours on http://www.imheremovie.com, with a total capacity of 12,000 viewers a day, increasing from a previous capacity of 5,000 viewers per day. Visitors to http://www.imheremovie.com are offered a highly realistic cinema experience with Facebook integration, making it possible to see the film together with friends.

I'm Here is a creative collaboration between ABSOLUT VODKA and Spike Jonze. Andrew Garfield and Sienna Guillory play the lead roles.

View I'm Here at http://www.imheremovie.com

View the teaser trailer at http://www.imheremovie.com or http://www.youtube.com/watch?v=cBdbQ5jbh7I

Press images are available at http://press.absolut.com

SOURCE ABSOLUT COMPANY

For further information: For further information: Asa Caap, Senior Manager Global PR, The Absolut Company, e-mail: asa.caap@absolut.com, Tel: +46-708-211-765.

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