Absolut celebrates Pride month with the relaunch of Absolut Mix limited edition bottle

TORONTO, June 20, 2017 /CNW/ - Absolut Vodka is proud to announce that its acclaimed limited edition Absolut Mix bottle, which was designed in celebration of diversity and acceptance, will be returning to Canada this summer in honour of Pride month. Inspired by the six colours of the Pride flag, the bottle's colourful label features overlapping semi-transparent triangles that symbolize the connection that is created when diverse individuals mix together.

"Absolut believes in creating unique experiences that support self-expression through art and creativity," says Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine. "Absolut Mix represents the idea of bringing different minds together, creating a world where people are free to be true to themselves without judgement or prejudice."

Since 1981, Absolut has been proud to stand with the LGBTQ community by supporting their message of love and acceptance. In collaboration with local artists Diana Lynne VanderMeulen and Sarah Cannon, the dazzled Absolut Unicorns are returning to Toronto's 37th annual Pride Festival weekend, celebrating the history, courage and diversity of the community. Ride with Pride at the Buddies in Bad Times Theatre (12 Alexander St.) from June 23-25th, and tag #AbsolutUnicorns to share.

Wherever and however you celebrate, stir things up with Alana Nogueda's Absolut Mix Pride cocktail recipe: We're Here, We're Clear, Get Used to It.

Ingredients:
2 oz. Absolut Mix
½ oz. Cointreau
1 oz. Clarified Lime Juice
½ oz. Peach Orgeat Syrup

Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a chilled cocktail glass. Garnish with mint sprig and lime slice. Please enjoy responsibly.

About Absolut Vodka
Launched in the US in 1979, Absolut Vodka completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. Every drop of Absolut Vodka is manufactured using ingredients from Åhus, a tiny village in southern Sweden. They call this process One Source: from the hard winter wheat grown in local fields, to the pristine water and the glass bottle itself, everything comes from One Source, making every Absolut bottle in the world the same distinctive character and taste.

For more information on how to experience Absolut Mix, visit www.absolut.com/ca or follow @AbsolutCanada on FacebookInstagram and Twitter.

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2017, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the sixth consecutive year, and was also listed among Greater Toronto's Top 100 Employers for the third time. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedInTwitter (@CorbySW), and Instagram (@CorbySW).

SOURCE Corby Spirit and Wine Communications

For further information: Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine, 416-479-2463, Vanessa.Clarke@pernod-ricard.com

RELATED LINKS
www.corby.ca

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