Abell Pest Control Lures New Recruits with Pokémon Go

TORONTO, Aug. 9, 2016 /CNW/ - Abell Pest Control is turning the Pokémon Go craze into a new tool to lure job seekers. The company's HR team put out 100 lures throughout downtown Toronto that succeeded in attracting dozens of Pokémon players, who could make ideal pest trackers.

"There are a lot of similarities between the virtual world of Pokémon Go and pest control, including searching, tracking, using lures and pheromones," said Sara Cromwell, Human Resources Manager at Abell Pest Control. "This popular gaming app was a great way for us to reach out to potential applicants who may have the qualities we're looking for."

Abell, a company known for its tracking prowess, is hiring candidates who are keen to apply the same tenacity to searching out and capturing pests as they are to snaring the virtual Pokémon.

"It was a fun, creative approach to recruitment that helped us connect with up to 150 young people in a single day," added Cromwell. "Many didn't know where to take their careers and were surprised by the good pay and potential for advancement in pest control."

Abell is hiring pest control technicians across the country. With hundreds of pesky insect and animal species in Canada, the company is looking for new recruits who want to "catch 'em all."

Abell Pest Control is a Canadian leader in pest control, offering Canadian businesses and homeowners effective, safe and dependable pest control services since 1924. To learn more, visit: www.abellpestcontrol.com.

SOURCE Abell Pest Control

For further information: Danna O'Brien, danna@obriencommunications.ca, 416-500-0699; Sara Cromwell, Abell Pest Control, scromwell@abellgroup.com, 416-675-3305 x 1466

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