A healthy you - from the inside out!

Metamucil promotes cholesterol awareness

TORONTO, Jan. 14 /CNW/ - Knowledge is the key to good health, especially when it comes to cholesterol levels. Elevated levels of cholesterol rarely produce symptoms and often go undiagnosed until identified by a physician. Once it's understood, simple lifestyle changes are often enough to keep mild to moderately elevated cholesterol levels in check. By working with a family doctor to make modifications to diet and fitness routines, Canadians can get healthy - from the inside out.

"Everyone should know the dangers of high cholesterol," says Dr. Lawrie Graham, family physician. "Visit your doctor and talk about your potential risk factors. You can then work together to determine if you need to be screened, what your cholesterol levels should be, how to maintain those levels, or develop a proactive, manageable plan to manage cholesterol and overall health."

If left untreated, high cholesterol can lead to significant health problems down the road including heart disease and stroke. Ensuring a simple and daily routine for your fibre intake is vital to maintaining healthy cholesterol levels, but according the Heart and Stroke Foundation, Canadians consume only half of the fibre they require each day - about 15 grams of the recommended 21 to 38 grams. In fact, a study conducted by Ipsos Reid on behalf of Metamucil in 2008(1), revealed that while 96 per cent of Canadians acknowledged that fibre is an important part of a healthy diet, only 49 per cent actually knew how much fibre is required and what kind is best for them.

Getting enough fibre can be a daunting task - 38 grams of fibre is equivalent to nine and a half cups of broccoli. For those who find it challenging to get enough fibre from regular food sources, Metamucil Orange and Berry Burst powders with psyllium husk, are a convenient way to obtain the recommended daily fiber intake indicated as an effective, over-the-counter, cholesterol-lowering fibre supplement. Additionally, psyllium husk, as found in Metamucil is proven as an effective cholesterol-lowering dietary fibre.

"When taken as directed, and in consultation with your doctor, over the counter therapies like Metamucil, in conjunction with a low-fat diet and exercise, can help reduce mild to moderately elevated cholesterol levels," continues Dr. Graham. "Psyllium appears to be an effective fibre supplement and the only one widely available for lowering LDL-cholesterol"

Metamucil is generating awareness about the importance of fibre, the large role it plays in maintaining healthy cholesterol levels, and how Canadians can get enough. Until the end of February, one dollar from each purchase of Metamucil will be contributed to the Heart and Stroke Foundation.

"Maintaining good cholesterol levels is an important step in reducing the risk of heart disease or stroke, and getting enough fibre is an easy way for Canadians to take charge of their own health and well-being," says Dr. Jacques Genest, Heart and Stroke Foundation spokesperson. "We encourage Canadians to speak to their healthcare provider about their risk of heart disease and stroke and whether they need to get their own levels checked."

For more information on fibre and healthy cholesterol levels, Canadians can visit www.loweryourcholesterol.ca and take the 30-day challenge.

    
    About Metamucil
    ---------------
    

Created and marketed for the first time in 1933 by G.D. Searle & Co., Metamucil powder was purchased by Procter & Gamble in 1985. Made with 100 per cent natural source psyllium fibre, Metamucil is both a fibre laxative and a dietary fibre supplement. Metamucil comes in a variety of forms (powder, wafers and capsules) and flavours (regular, Orange, Berry Burst! and Pink Lemonade) to fit any lifestyle when you are looking to increase your fibre intake. Metamucil is Canada's leader in fibre therapy. For more information, visit www.metamucil.ca.

    
    About Heart and Stroke Foundation
    ---------------------------------
    

The Heart and Stroke Foundation (heartandstroke.ca), a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy.

(1) These are the findings of an Ipsos Reid poll conducted on behalf of Metamucil from 06/10 to 06/13, 2008. This online survey of 2,011 Canadians adults was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 2.2 percentage points, 19 times out of 20.

SOURCE METAMUCIL

For further information: For further information: on Metamucil or to set up an interview, please contact: Gabrielle Totesau, Optimum PR - (416) 934-8035, gabrielle.totesau@cossette.com; Or Sandra DeCarvalho, Optimum PR - (416) 306-6792, sandra.decarvalho@cossette.com

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