Social media aggregation site, www.WEFLive.com, provides a simple way to follow Twitter conversations from delegates
of the Annual World Economic Forum 2012, Davos, Switzerland, 25-29
TORONTO, Jan. 23, 2012 /CNW/ - A single, unified view of the social
media conversations from delegates of the Annual World Economic Forum
2012 (WEF) will give businesses, non-governmental organizations,
politicians, journalists, academicians and social entrepreneurs an easy
way to follow insights and join conversations shaping the global agenda
this year in Davos.
The aggregated online service, www.WEFLive.com, presented by KPMG International exclusively for the WEF, will distill
in real-time the conversations from delegates who are using Twitter to
share their views. Anyone with internet access via their computer,
tablet or smart phone can follow the conversations. Users can filter
the conversation based on the annual meeting's themes, speakers,
delegates and other filters.
"This is an incredibly useful tool that will help WEF followers by
providing an efficient point of entry to all conversations being held
in Davos," said Charlie Sharman, KPMG Head of Global Marketing.
"KPMG's own research clearly shows that social media has become a strategic imperative with more than 70 percent of
organizations around the world actively using social media as a
business tool. Not only is it used to enhance relationships with
customers but is also increasingly a tool to further dialogue on such
issues as innovation, sustainability, economic growth and employment,
and new social models - the very same themes that participants this
year are here to explore, examine and bring to the forefront."
Adam Bates (Twitter:@AdamBates_KPMG), KPMG Global Head of Innovation and
a partner in the UK firm, commented: "There is sure to be more use of
social media at this year's Davos than ever before. This site will
enable anyone, wherever they are, to have a window into the thoughts of
key business and political leaders as they tweet about the real issues
of the moment."
About KPMG International
KPMG is a global network of professional firms providing Audit, Tax and
Advisory services. We operate in 152 countries and have 145,000 people
working in member firms around the world. The independent member firms
of the KPMG network are affiliated with KPMG International Cooperative
("KPMG International"), a Swiss entity. Each KPMG firm is a legally
distinct and separate entity and describes itself as such. KPMG is a
strategic member of the World Economic Forum.
SOURCE KPMG International Cooperative
For further information:
Head of External Communications, Global Industries
+1 416 777 8491
On site at the WEF:
Mark Hamilton KPMG Corporate Communications
Office: +44 207 694 2687
Mobile: +44 7785 337672