8th Edition of Plaza St-Hubert's Défilé des rêves - Come and Experience the Magic of Christmas!

MONTREAL, Nov. 22, 2012 /CNW Telbec/ - The 8th edition of Plaza St-Hubert's Défilé des rêves, organized by la Société de développement commercial (SDC) will take place on Friday, November 30, 2012, at 7:00 pm. In a magical Christmas fairytale atmosphere, families can marvel at the arrival of Santa Claus and his Dream Fairy. These mythical beings will be accompanied by several popular children's characters, different entertainers, as well as by a cavalcade of antique fire trucks. This beautifully lit procession for children will get underway at the corner of Bellechasse Street, and will end at the intersection of Jean-Talon Street. During the event, many surprises will be given especially by the Snowvillage and by Santa's Village.

On with the show!

Circus entertainers will also join in the celebration, adding a fantastic element to this unique evening. Dream hunters and their vibrantly coloured puppets will also be on hand to spark the imagination of families taking part in the festivities. Mike Parente, Executive Director of the SDC: "It's the perfect occasion to get in the holiday spirit. Our parade stands out because it's close to the people, has fantastic elements, but mostly because it takes place in the evening. We hope that 35,000 people will attend again this year!"

Fun for everyone

Every weekend, from December 1st to 16th, Plaza St-Hubert will feature a line-up of activities between noon and 4:00 pm.  Plaza St-Hubert's SDC is offering their clients an opportunity to take part in a variety of workshops while doing their Christmas shopping. For the fifth consecutive year, Plaza St-Hubert's SDC will support the Children's Wish Foundation through the Défilé des rêves and its various activities.

About Plaza St-Hubert and the SDC

The SDC Plaza St-Hubert seeks to reinforce the key role of the street in terms of cultural, social and commercial development. In the process, it wishes to foster a feeling of belonging and pride in customers, merchants and residents alike.

The organization represents 400 retail and service firms, defending their common views and concerns. The power of the group, combined with its ability to promote business, carry out improvements and offer a wide range of services make the Corporation an important economic force. Through its activities, it increases the commercial vitality of the sector while meeting the needs of residents in neighbouring areas.

About Caisse Desjardins de Lorimier-Villeray, Official Presenter

Official presenter of the Défilé des rêves, Caisse Desjardins De Lorimier-Villeray is the major financial partner of Plaza St-Hubert's SDC. Its social and cooperative orientation perfectly complements the mission of Plaza St-Hubert. Caisse Desjardins De Lorimier-Villeray's mission is to provide its members with quality financial services that meet the needs of all of its customers. The Caisse is a cooperative group that is solidly rooted in the community and dedicated to social development. Listening to its community members and partners, the Caisse solidly supports initiatives to increase the collective well being and autonomy of all parties. It also supports and promotes cooperative education.

About the Borough of Rosemont-La Petite-Patrie

Eager to support economic development throughout its territory, the borough is a first-rate partner for Plaza St-Hubert's SDC. The development strategy of the borough aims to promote innovation and dynamism in each respective sector.


For further information:


Jean-Philippe Lepage
514 260-1819


Eloi Courchesne
514 923-3564

Twitter: @plazasthubert #Defiledesreves
Facebook: facebook.com/plazasthubert

Source: SDC Plaza St-Hubert

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