2013 event draws 1,025 participants to race, walk or complete challenges
in downtown Vancouver wearing underwear and outrageous attire to
support leading-edge research and enhancements to care for cancers
which occur below-the-belt
VANCOUVER, July 6, 2013 /CNW/ - The 8th annual Underwear Affair announced 1,025 participants raised $625,000
for the BC Cancer Foundation to support leading-edge research and
enhancements to care at The BC Cancer Agency. Participants raced,
walked and completed challenges through downtown Vancouver wearing
underwear and outrageous costumes to raise funds and awareness for
cancers which occur below-the-belt.
"Cancers occurring below-the-waist, such as prostate, colorectal,
cervical and ovarian will impact too many British Columbians this year,
making up 37 per cent of all diagnosed cancer cases," said Douglas
Nelson, President and CEO of the BC Cancer Foundation.
"The Underwear Affair plays a key role in helping us to improve outcomes
for more cancer patients and we are grateful to all who have helped
contribute to this year's success. The $625,000 raised this year is
already being used to support vital, groundbreaking research programs
and discoveries to help improve early detection and treatment
strategies, which will ensure more patients survive their cancer each
day," Nelson added.
The event started and finished at Concord Pacific Parking Lot in
downtown Vancouver and participants chose to complete a chip-timed 10K
race, 5K walk or series of challenges called "The Booty Hunt." Local
residents gathered along the route to support race participants and the
event concluded with a thrilling after-party at Concord Pacific Parking
Lot where participants enjoyed music and dancing.
"My mother passed away from ovarian cancer this past February, after two
courageous bouts," says first-year participant Mackenzie Fletcher from
Richmond, British Columbia.
"This cause is so near and dear to my family's heart and I want to kick
cancer to the curb permanently in her honour! She was such a fighter
and is the biggest inspiration and role model I could have ever hoped
for. You never know how strong you can be until being strong is the
only choice you have," Fletcher added.
In 8 years, The Underwear Affair in Vancouver raised over $4.8 million
for The BC Cancer Foundation, and funds raised support a range of
research initiatives at the BC Cancer Agency where researchers are
pinpointing new ways to detect and treat cancers that occur below the
Dr. Hagen Kennecke, a medical oncologist and Practice Leader at the BC
Cancer Agency Vancouver Centre is conducting vital research into new
therapy options for colorectal cancer patients in BC.
"The Underwear Affair provides us with an opportunity to conduct
clinical trials for cancers below the waist, which will help inform new
and improved ways of treating these cancers and hopefully improve
outcomes for patients in the future," Dr. Kennecke says.
The BC Cancer Foundation announced the 2014 event will be held on July 5th and Nelson encouraged participants to register as soon as possible.
"We hope everyone in BC will join us for our 9th Annual Underwear Affair next year in Vancouver. Register now at www.uncoverthecure.org or by calling (604) 734-2873," said Nelson.
To register, donate or request information, visit www.uncoverthecure.org or call (604) 734-2873.
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ABOUT THE BC CANCER FOUNDATION:
The BC Cancer Foundation (www.bccancerfoundation.com) is the bridge that connects philanthropic support and research
breakthroughs in cancer knowledge. As the fundraising partner of the BC
Cancer Agency and the largest charitable funder of cancer research in
this province, we enable donors to make contributions to leading-edge
research that has a direct impact on improvements to cancer care for
patients in British Columbia. We fund with the goal of finding
solutions. As an independent charitable organization, we raise funds
exclusively for the BC Cancer Agency that support innovative cancer
research and compassionate enhancements to patient care.
ABOUT THE BC CANCER AGENCY:
The BC Cancer Agency, an agency of the Provincial Health Services
Authority, is committed to reducing the incidence of cancer, reducing
the mortality from cancer, and improving the quality of life of those
living with cancer. It provides a comprehensive cancer control program
for the people of British Columbia by working with community partners
to deliver a range of oncology services, including prevention, early
detection, diagnosis and treatment, research, education, supportive
care, rehabilitation and palliative care. For more information, visit www.bccancer.ca
MEDIA PHOTOS FROM 2013 EVENT - CLICK HERE
SOURCE: BC Cancer Foundation
For further information:
Senior Communications Manager