tripcentral.ca releases part 1 of the family vacation survey conducted
by leading marketing research firm, Ipsos Reid.
HAMILTON, ON, March 4, 2014 /CNW/ - With spring break coming up, tripcentral.ca polled 1,000 Canadian parents and 295 teens about their travel habits.
Ipsos Reid conducted the survey using a sophisticated online
methodology*. The results are available on the tripcentral.ca website
along with a summary presentation, infographic, and raw data counts
highlighting provincial, gender, age, and other breakdowns.
Key survey findings:
Over 80% of parents would take their kids out of elementary school for a
5-day school week or more for a family vacation.
7.1% of parents would not take their kids out of school at all
11.4% of parents would take their kids out of school for 1-4 school days
69% of parents would take their kids out of school for 5-10 school days
(at least a week)
12.5% of parents would take their kids out of school for 11 days or more
Over 70% of parents would take their teenagers out of high school for a
5-day school week or more for a family vacation
10.6% of parents would not take their teenagers out of high school at
18% of parents would take their teenagers out of school for 1-4 days
60.2% of parents would take their teenagers out of school for 5-10 days
11.2% of parents would take their teenagers out of school for a 11 days
Quebeckers are less likely than Ontarians to take their kids out of
The survey results also contain information on the type of activities
families enjoy, their vacation wish list, and parents' comfort level
with allowing their kids to wander alone on a resort. For further
information, refer to the link below.
"The results of the family vacation survey are overwhelmingly positive,
with 98% of parents and 95% of teens either loving or liking being away
on vacation with their family", according to Richard Vanderlubbe,
President of tripcentral.ca. "I'm a bit surprised at the numbers of
people who would take their kids out of school for lengths of time
approaching two weeks or more."
With tripcentral.ca's unique Vacation Finder Grid, customers may now
filter only options that accommodate their family in one room. Finding
accommodations that will hold families of five or more in one room is
now fast and easy on the tripcentral.ca website. A trip for five to
Grand Palladium Riviera Resort & Spa in Mexico will be awarded through
Facebook. To enter the contest, participants must complete a form with their contact information. A
random draw on March 18th will determine the winner.
Further conclusions from this survey will be released over the next few
Detailed survey results available at:
*These are the findings of an Ipsos Reid poll conducted on behalf of
tripcentral.ca from February 19 to 24, 2014, via the Ipsos online I-say
panel. For the survey a sample of 1,000 Canadians adults who have
travelled by air in the last three years for vacation, or intend to
travel on vacation in the next year, and have teens in the household,
was surveyed. A sample of 295 teens were surveyed with a separate set
For further information:
Manager Marketing & Specialty Products
905-570-9999 x 7380
905-570-9999 x 7452
905-570-9999 x 7453