VANCOUVER, April 23, 2014 /CNW/ - It's my favourite time of year again.
Spring is here, the sun is shining and flowers are starting to bloom.
Of course, for those of us who work and volunteer for the Canadian
Cancer Society, one yellow flower stands out above the rest.
April is Daffodil Month, after all, the time of year when we encourage
everyone to wear a daffodil pin to show Canadians with cancer they're
Here in BC, we're particularly proud of the daffodil pin. The symbol of
support and hope now seen on lapels from coast to coast to coast, got
its start right here, five years ago. And thanks to British Columbians
embracing the pin, it was adopted nation-wide and has even crossed seas
with New Zealand and Australia implementing their own campaigns. Today,
when any Canadian affected by cancer sees their neighbours, friends,
co-workers or even strangers, wearing a daffodil pin, they know they
aren't facing cancer alone and that the country is united in the fight
Thanks to the generosity of donors and our more than 7,500 Daffodil
Month volunteers, we are able to raise funds for integral support
services for people with cancer and invest in leading edge research and
prevention initiatives to help stop cancer before it starts. We
anticipate the Daffodil Month initiative will raise $5 million this
year alone, which will have a substantial and important impact in our
fight for life.
This June marks 20 years since I joined the Society as CEO of the BC and
Yukon Division. While such a significant personal and professional
milestone naturally makes one reflect, I prefer to look ahead to the
work still to be done. When I started with the Society in 1994, I
embraced the vision of a world where no Canadian fears cancer and now,
with our focus on groundbreaking prevention and research, and with your
help, I'm even more certain we can change cancer forever.
Image with caption: "Barbara Kaminsky, CEO, Canadian Cancer Society, BC and Yukon (CNW Group/Canadian Cancer Society (BC and Yukon Division))". Image available at: http://photos.newswire.ca/images/download/20140423_C4723_PHOTO_EN_39523.jpg
SOURCE: Canadian Cancer Society (BC and Yukon Division)
For further information:
Manager, Media Relations
Canadian Cancer Society, BC and Yukon Division
Tel 604 675 7365
Cel 604 802 2321