7.1 Million See Bilodeau Presented with Gold Medal

    
        Vancouver 2010 Audience Day 4 Recap: 7.1 Million See Bilodeau
                          Presented with Gold Medal

           - Mike Robertson wins Canada's fourth medal in front of
                             3 million viewers -

       - Men's Downhill is top sports event of day with 3.3 million -

             - Rogers Sportsnet again breaks audience record with
                 1.9 million viewers for Men's Long Track -

         - After 4 days, CTVOlympics.ca and RDSolympiques.ca surpass
                     total page views from Beijing 2008 -

    -------------------------------------------------------------------------
    

VANCOUVER, Feb. 16 /CNW/ - More than 31 million Canadians have experienced Vancouver 2010 through Day 4 on the platforms of Canada's Olympic Broadcast Media Consortium, the Consortium's updated CUME index indicates today. A total of 26.2 million viewers watched television coverage yesterday, representing 78% of all Canadians. Last night, an average audience of 6.3 million viewers, including 1.4 million Francophones, watched the Victory Ceremony in which Alexandre Bilodeau was presented with Canada's first gold medal on home soil, peaking at 7.1 million during the playing of O Canada.

Average audiences of coverage by Canada's Olympic Broadcast Media Consortium for Day 4 of the 2010 Winter Games.

    
    OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE                         1.3 million

    OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE                  4.5 million

    OLYMPIC PRIME TIME/
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE                 5.3 million

    Additional Highlights - Television
    ----------------------------------

    -   80% of all people in English Canada and 71% of all Francophones in
        Quebec experienced the Games on television yesterday.

    -   Both TSN (1.3 million) and Rogers Sportsnet (1.1 million) exceeded an
        average audience of one million viewers in prime time.

    -   Sportsnet broke a ratings record for the second day in a row with
        1.9 million viewers for Jeremy Wotherspoon's Men's 500m Long Track
        Speed Skating race.

    -   The Canada/Switzerland Women's Hockey match was No. 1 on TSN, with
        1.6 million viewers.

    -   JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 638,000 viewers
        for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched
        by 449,000 viewers.

    -   Top event on V/CPAC was Pairs Free Skate with 522,000 viewers, while
        RDS delivered 540,000 viewers for Men's Snowboard Cross.

    Additional Highlights - Online
    ------------------------------

    -   CTVOlympics.ca and RDSolympiques.ca have surpassed the previous
        record of page views during an Olympic Games. With 48.5 million page
        views to-date during Vancouver 2010, the sites have surpassed the
        record of 45 million set at Beijing 2008.

    -   Consortium websites are resonating with online audiences as the Games
        proceed. Day 4 saw the following increases over Day 3:

        -   Nearly double the number of on-demand videos being consumed;

        -   81% increase in the number of hours of video consumers watched;

        -   33% increase in time spent watching video per user.

    -   Top viewed article and video for the day was Alexandre Bilodeau's
        Gold Medal ceremony.

    -   Top sports by video: No. 1 Freestyle Skiing; No. 2 Snowboarding;
        No. 3 Speed Skating; No. 4 Hockey; No. 5 Figure Skating (Source:
        Conviva)

    -   Page views generated via smartphones and mobile devices surpassed the
        one million mark (1,115,461) on Day 4.
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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VANCOUVER 2010

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