6.2 Million Watch Team Canada Defeat Norway 8-0

    
         Vancouver 2010 Audience Day 5 Recap: 6.2 Million Watch Team
                           Canada Defeat Norway 8-0

         - Afternoon audience of 3.7 million watch Maëlle Ricker win
                           Canada's second gold -

           - 1.2 million watch Men's Short Program on Sportsnet -

           - Curling draws more than one million viewers on TSN -

         - Day 5 sees 1.1 million live video views on CTVOlympics.ca
                           and RDSolympiques.ca -
    -------------------------------------------------------------------------
    

VANCOUVER, Feb. 17 /CNW/ - Nearly 9 million Canadians were cheering on Team Canada in the final minute of last night's Men's Hockey game vs. Norway, preliminary data from BBM Canada confirms today. The game averaged 6.2 million viewers nationally, with 839,000 viewers on V/CPAC and RDS. The hockey game boosted OLYMPIC PRIME TIME's average audience to the highest yet of the Games, with 5.7 million viewers. Overall, 32 million Canadians have experienced Vancouver 2010 through Day 5 on the platforms of Canada's Olympic Broadcast Media Consortium, according to its CUME index, representing 95.4% of the population.

Average audiences of coverage by Canada's Olympic Broadcast Media Consortium for Day 5 of the 2010 Winter Games.

    
    OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE                          824,000

    OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE               3.1 million

    OLYMPIC PRIME TIME/
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE              5.7 million

    Additional Highlights - Television
    ----------------------------------

    -   81% of all people in English Canada and 74% of all Francophones in
        Quebec experienced the Games on television yesterday.

    -   As of Day 5, more than half of the Canadian population has watched
        Vancouver 2010 on a television located outside of their homes.

    -   The mid-afternoon audience watching Maëlle Ricker win Canada's second
        gold medal at the 2010 Winter Games peaked at 5.9 million viewers as
        she crossed the finish line, while an average audience of 3.7 million
        watched the event.

    -   1.25 million viewers on Rogers Sportsnet watched Patrick Chan's
        seventh place finish in the Short Program of Men's Figure Skating.

    -   CAN/SUI Women's Curling and CAN/GER Men's Curling delivered
        1.16 million and 1 million viewers respectively on TSN.

    -   JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 562,000 viewers
        for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched
        by 510,000 viewers.

    Additional Highlights - Online
    ------------------------------

    -   CTVOlympics.ca and RDSolympiques.ca set a personal best yesterday for
        live video online with 1.1 million live videos viewed on the sites.

    -   The highest number of concurrent live streams during the 2010 Games
        so far happened during the Canada vs. Norway Men's Hockey Game/Men's
        Figure Skating Short Program with 57,000 peak concurrent views
        (Conviva)

    -   Day 5 ended with a record 55 million total page views on
        CTVOlympics.ca and RDSolympiques.ca.

    -   In addition, there have been more than 5 million unique visitors to
        both sites since the Games began.*

    -   Canadians have watched a total of 1.4 million hours of online video
        since the beginning of the Games.

    -   Maëlle Ricker's gold medal-winning Snowboard Cross event was the
        most-watched on-demand video of Day 5
        www.ctvolympics.ca/snowboard/news/newsid=43995.html

    -   Top 5 athletes by profile on Day 5: No. 1 - Kevin Martin; No. 2 -
        Alexandre Bilodeau; No. 3 - Maëlle Ricker; No. 4 - Andrei Markov;
        No. 5 - Patrick Chan

    -   Live blogs on Consortium sites have seen almost 300,000 participants.

    -   Audience engagement with Consortium brands continues to rise day by
        day with almost 8,000 followers on Twitter to @CTVOlympics,
        @RDSolympiques and sport-specific Twitter feeds, and 20,000
        friends on Facebook
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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