5th Installment of EcoRun Brings Us Home

AJAC 2016 EcoRun:  TorontoOttawa

Bringing Fuel Efficient Technologies to Your Community.

The EcoRun is an annual AJAC event that shows off a variety of eco-friendly vehicles, which include pure electrics, plug-in and conventional hybrids, hydrogen fuel cells, diesel-fuelled powertrains and highly-efficient gasoline options. The purpose of the EcoRun is to help inform consumers of these alternative options, as well as providing accurate road testing fuel economy numbers. There's no limit to the size of vehicle showcased, as they range from subcompacts to pickup trucks. These new vehicles are driven on real-world road conditions in order to fully test for fuel efficiency and the reduction of carbon dioxide emissions.

TORONTO, May 31, 2016 /CNW/ - The Automobile Journalists Association of Canada (AJAC) is happy to announce that the Green Jersey award for the 2016 EcoRun will be sponsored by the Canadian Fuels Association (CFA). The CFA first joined forces with the AJAC EcoRun in 2015 as a sponsor to the event, but for this year they will be handing out the coveted green jersey to the Canadian journalist who statistically displays the most eco-friendly driving throughout the two-day Ontario event.

"Using less fuel is the most cost-effective way to reduce your car's environmental footprint," said Peter Boag, President & CEO, Canadian Fuels Association. "We are pleased to be a part of AJAC's EcoRun and to sponsor the coveted Green Jersey. EcoRun is a great way to promote fuel efficient vehicles and 'eco-driving' techniques."

The AJAC EcoRun, now in its fifth year, is a showcase of green vehicles and its technologies. This year, there are 27 new vehicles entered that will drive a route through Ontario starting in Toronto on June 2 and concluding in Ottawa on June 3. Along the way, journalists will make stops in Oshawa, Cobourg, Belleville, Kingston and Brockville before reaching our nation's capital.

"EcoRun helps consumers make informed choices to improve their fuel efficiency and reduce environmental impact and fuel costs," adds Boag. "Enabling better fuel efficiency is a Canadian Fuels brand promise. Collaborating with AJAC helps us deliver on that promise."

The first winner of the Green Jersey was Michael Bettencourt, now Editorial Director of Ignition Magazine and ignitionmag.ca. In 2014, Toronto Star journalist and Motoring TV personality Jim Kenzie took home the award. Last year, the first under the sponsorship of Michelin, went to Ottawa-based writer and editor, Chris Chase. Chris Chase will be unable to attend this year's event, but Micheal Bettencourt and Jim Kenzie are hoping to reclaim the title of most eco-friendly driver.

"Fuel consumption is top-of-mind for car manufacturers, politicians - and consumers," said Kenzie. "AJAC's EcoRun gives us a chance to see how well the car makers are doing, and also a chance to show consumers how to get the best economy their car can offer. Each year there are also surprises: for example, how efficient even very powerful cars can be if driven in a fuel-conscious fashion."

This year, 27 leading Canadian journalists will be vying for the award, as they drive vehicles that span from compacts, mid-size sedans, crossovers, SUVs and trucks. The powertrains vary: pure electrics, plug-in and conventional hybrids, diesel-fuelled, a hydrogen fuel cell vehicle, as well as highly-efficient gasoline options.

EcoRun PRESS ROOM
A section on the AJAC EcoRun webpage has been set-up where you may peruse and view photos, video, quotes and testimonials, including recent press releases.  Please see heading MEDIA.

SOURCE Automobile Journalists Association of Canada

For further information: For more information regarding the EcoRun program, please contact David Miller (davemiller1188@gmail.com) or Kevin Mio (kevinmio@hotmail.com) EcoRun Co-Chairs.

RELATED LINKS
http://www.ajac.ca

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