Vancouver 2010 Audience Day 8 Recap: 4.6 Million Watch Jon Montgomery Win
Gold for Canada
- Fellow Skeleton racer Mellisa Hollingsworth draws 4.4 million -
- CAN/DEN Men's Curling delivers 1.4 million viewers on TSN -
- Canadians have watched an average of 21.5 hours of Games coverage so
- Teens 12-17 are avid viewers of Consortium coverage -
TORONTO, Feb. 20 /CNW/ - It was a late night gold medal for Canada, but a peak of 4.6 million viewers were watching as Jon Montgomery triumphed in Skeleton. Montgomery's final heat was watched on average by 2.2 million viewers, peaking as he was announced the winner at 11:33 p.m. ET. Earlier, 4.4 million viewers watched Mellisa Hollingsworth's fifth place finish in the same sport. After Day 8, 96.7% of the population - or 32.4 million Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.
Day 8 Average Audiences
OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 897,000
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 2.6 million
OLYMPIC PRIME TIME /
JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 4.53 million
Additional Day 8 Highlights - Television
- Over eight days, OLYMPIC PRIME TIME is averaging 5.15 million
viewers, while OLYMPIC DAYTIME averages 3.63 million and OLYMPIC
MORNING 1.1 million.
- The 31.86 million Canadians who have watched Vancouver 2010 on
television so far have viewed an average of 21.5 hours of coverage.
- Teens aged 12-17 are becoming some of the most avid consumers of
Vancouver 2010 coverage. Yesterday, 75.4% of Teens 12-17 watched some
Consortium coverage, one of the highest reaches of any demo.
- TSN saw million-plus audiences for Men's Curling (CAN/DEN, 1.4
million viewers) and Figure Skating (Ice Dance: Compulsory Dance, 1.3
- 606,000 viewers watched the Czech Republic defeat Latvia 5-2 in
Men's Hockey on Rogers Sportsnet.
- JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 496,000
viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was
watched by 393,000 viewers.
Additional Day 8 Highlights - Online
- Day 8 brought yet another 10 million + page views to CTVOlympics.ca
- There were more than 1.6 million video views on Day 8, bringing the
total number of videos watched online to 14 million.
- Hockey continues to dominate on demand video viewing. Highlights
from Canada vs. Switzerland Men's Hockey is the most-watched
video from Day 8, followed by highlights from Canada vs. Sweden Women's
Hockey, representing almost 200,000 video views. The third most-watched
video was Jon Montgomery's gold medal run in Skeleton.
- Curlers continue to be the most-viewed athlete profiles on the
sites with Team Canada Curling Skips Cheryl Bernard, Kevin Martin and
recently-benched US Skip John Shuster all making the list. Rounding out
the list are Canadians Mellisa Hollingsworth (Skeleton) and Patrick
Chan (Figure Skating).
- Audiences continue to network online with almost 9,000 interactions
this week alone on CTV Olympics Facebook Fan page . In addition, there
are hundreds of interactions each day through main Twitter accounts
@CTVOlympics and @RDSolympiques, and additional sport-specific
accounts. Social media sites account for tens of thousands of referrals
to CTVOlympics.ca and RDSolympiques.ca each day.
To view the complete release please click http://ctvmedia.ca/olympics
SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH
For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, firstname.lastname@example.org; Carolyn Fell, CTV Inc., (416) 384-2817, email@example.com; Pamela Mollica, Consortium, (514) 881-8628, firstname.lastname@example.org; Andrea Goldstein, Consortium, (647) 224-8800, email@example.com