4.6 Million Watch Jon Montgomery Win Gold for Canada

    
    Vancouver 2010 Audience Day 8 Recap: 4.6 Million Watch Jon Montgomery Win
    Gold for Canada

     - Fellow Skeleton racer Mellisa Hollingsworth draws 4.4 million -
     - CAN/DEN Men's Curling delivers 1.4 million viewers on TSN -
     - Canadians have watched an average of 21.5 hours of Games coverage so
       far -
     - Teens 12-17 are avid viewers of Consortium coverage -
    

TORONTO, Feb. 20 /CNW/ - It was a late night gold medal for Canada, but a peak of 4.6 million viewers were watching as Jon Montgomery triumphed in Skeleton. Montgomery's final heat was watched on average by 2.2 million viewers, peaking as he was announced the winner at 11:33 p.m. ET. Earlier, 4.4 million viewers watched Mellisa Hollingsworth's fifth place finish in the same sport. After Day 8, 96.7% of the population - or 32.4 million Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.

    
    Day 8 Average Audiences
    -----------------------

    OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE                 897,000

    OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE      2.6 million

    OLYMPIC PRIME TIME /
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE      4.53 million


    Additional Day 8 Highlights - Television
    ----------------------------------------

    - Over eight days, OLYMPIC PRIME TIME is averaging 5.15 million
      viewers, while OLYMPIC DAYTIME averages 3.63 million and OLYMPIC
      MORNING 1.1 million.

    - The 31.86 million Canadians who have watched Vancouver 2010 on
      television so far have viewed an average of 21.5 hours of coverage.

    - Teens aged 12-17 are becoming some of the most avid consumers of
      Vancouver 2010 coverage. Yesterday, 75.4% of Teens 12-17 watched some
      Consortium coverage, one of the highest reaches of any demo.

    - TSN saw million-plus audiences for Men's Curling (CAN/DEN, 1.4
      million viewers) and Figure Skating (Ice Dance: Compulsory Dance, 1.3
      million viewers).

    - 606,000 viewers watched the Czech Republic defeat Latvia 5-2 in
      Men's Hockey on Rogers Sportsnet.

    - JEUX OLYMPIQUES AUX  HEURES DE GRANDE ÉCOUTE delivered 496,000
      viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was
      watched by 393,000 viewers.

    Additional Day 8 Highlights - Online
    ------------------------------------

    - Day 8 brought yet another 10 million + page views to CTVOlympics.ca
      and RDSolympiques.ca.

    - There were more than 1.6 million video views on Day 8, bringing the
      total number of videos watched online to 14 million.

    - Hockey continues to dominate on demand video viewing. Highlights
      from Canada vs. Switzerland Men's Hockey is the most-watched
      video from Day 8, followed by highlights from Canada vs. Sweden Women's
      Hockey, representing almost 200,000 video views. The third most-watched
      video was Jon Montgomery's gold medal run in Skeleton.

    - Curlers continue to be the most-viewed athlete profiles on the
      sites with Team Canada Curling Skips Cheryl Bernard, Kevin Martin and
      recently-benched US Skip John Shuster all making the list. Rounding out
      the list are Canadians Mellisa Hollingsworth (Skeleton) and Patrick
      Chan (Figure Skating).

    - Audiences continue to network online with almost 9,000 interactions
      this week alone on CTV Olympics Facebook Fan page . In addition, there
      are hundreds of interactions each day through main Twitter accounts
      @CTVOlympics and @RDSolympiques, and additional sport-specific
      accounts. Social media sites account for tens of thousands of referrals
      to CTVOlympics.ca and RDSolympiques.ca each day.
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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VANCOUVER 2010

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