45 DEGREES, Cirque du Soleil's events & special projects company, to Tip Off Pregame Festivities at NBA All-Star 2016

MONTREAL, Jan. 28, 2016 /CNW Telbec/ - Building on its worldwide successful projects, 45 DEGREES will harness Cirque du Soleil's creative power to custom-tailor a five-minute opening show for the NBA All-Star Game.

"45 DEGREES is proud to produce a unique performance during player introductions for the 65th NBA All-Star Game, the first ever to take place in Canada. It's a thrilling opportunity to offer the international NBA community and fan base a jaw-dropping, never-before-seen experience, powered by the magic of Cirque du Soleil. The theme, the music, the costumes and the various acts are all designed to celebrate everything that makes basketball great. Our team has created an exclusive experience for all spectators to enjoy. This is what we do at 45 DEGREES," explained Yasmine Khalil, the company's president.

45 DEGREES will tell the story of basketball through the lens of Cirque du Soleil. Weaving together acrobatics, dance and technology, the performance will amaze the audience and take them on the journey of a basketball dream. The show is a tribute to basketball—the game, the dream, its heroes and the culture. It will resonate with diehard NBA fans and spectators alike and engage them in the timeless tale of living your dream.

45 DEGREES has built a unique show specifically for NBA All-Star. This is how 45 DEGREES works with clients the world over to provide customized entertainment for corporate and private events.

"Always mindful of the ROI beyond entertainment, 45 DEGREES has created tailor-made events for customers like Microsoft, Fiat and Glade, to name a few," added Ms. Khalil.

To see videos and photos of past projects: www.45degrees.com/portfolio.html or www.45degrees.com/.

45 DEGREES would like to thank its many partners, specifically Steve Bolton, the show's designer, stage director and choreographer, Normal Studio, video-mapping designer, makeup artists from MAC and composers from YUL Music.

About 45 DEGREES, Cirque du Soleil's Special Events & Projects Company
45 DEGREES delivers creative content for special projects and exclusive events around the world. At the core of its prestigious events is Cirque du Soleil's unique wealth of creative excellence and expertise. It is this uniqueness that we bring to our esteemed clients, to help them not only achieve their objectives but also leave a lasting impression on their guests. 45 DEGREES is an international company integrated within Cirque du Soleil and has over 10 years of experience delivering events and special projects under the name Cirque du Soleil Events.  www.45degrees.com



For further information: Amélie Cliche, Office: 514-843-2339, Mobile: 514-242-8870, ACliche@national.ca

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