44 Percent of Canucks Prefer to Shop Canadian

Yet, Canadians are Flocking for Online Deals this U.S Thanksgiving

  • The number of Canadians who plan on purchasing items online from U.S. retailers over the November Thanksgiving is planned to increase by 33% from 24 percent in 2013 vs. 32 percent in 2014. Triple the number in 2011 when only 13 percent intended to leverage U.S. deals.
  • The number of Canadians who plan on purchasing items through traditional cross-border shopping has also increased by almost 43 percent (14 percent in 2013 vs. 20 percent in 2014).

MISSISSAUGA, ON, Nov. 17, 2014 Canadian shoppers are off to an earlier start with holiday shopping. UPS Canada's annual Black Friday survey conducted by Leger shows that one third of Canadians plan to take advantage of Black Friday and Cyber Monday deals.

Canadians say that the arrival of U.S. retailers north of the border hasn't reduced their traditional cross-border shopping. The findings forecast that Canadians travelling to the U.S. to shop will more than triple compared to 2011 (six percent in 2011 vs. 20 percent in 2014).

Despite increasing competition from Canadian retailers both online and in-store, Canadians still flock to take advantage of cross-border deals. U.S. online retailers will also see significant growth in Canadian purchases from 24 percent who anticipated buying online in 2013 to 32 percent in 2014. Similar to last year (24 percent), roughly one-quarter of Canadians (26 percent) highlight that Canadian retailers are now offering Black Friday deals.

"The growth in e-commerce innovations and product offerings south of the border is still enticing a lot of Canadian shoppers, but Canadian retailers are starting to pick-up the pace as seen through the ubiquity of online deals during the U.S. Thanksgiving weekend as well as the strong desire among Canadians to buy Canadian," says Jim Bena, vice president of marketing, UPS Canada. "We're seeing this first-hand in our advisory capacity working with Canadian businesses, particularly with small- and medium-sized businesses, of which 80 percent of those we recently surveyed are involved in e-commerce and as such are experiencing exponential growth in their bottom lines."

Still, U.S. retailers compete for their share of the Canadian market. Some 44 percent of those unlikely to make purchases from the U.S. expressed a preference to shop Canadian. This preference was significantly lower in Quebec than the rest of Canada (29 percent vs. 48 percent).

Another significant regional finding in the survey was that Albertans are the most likely to shop online (95 percent). Age was also a key factor with the likelihood to purchase although decreasing significantly with age. Those ages 18-34 are more likely to purchase goods from the U.S., either online or in person, than any other age group.

Post-purchase experience and shipping options are priorities for Canadians shopping online, including clear delivery dates and package visibility:

  • specific delivery times (36 percent)
  • text or email alerts of shipment status (35 percent)
  • same day shipping (29 percent), and,
  • convenient pick up locations (25 percent).

These conveniences are now being offered through the UPS My Choice™ application and UPS Access Point™ locations – launched just over a month ago – where individuals have new personalized solutions to manage their residential package deliveries. 

UPS predicts to deliver 34 million packages globally on its peak day of Dec. 22. Over the course of the month of December, the company forecasts a record volume of 585 million packages, an increase of 11 percent.

UPS Canada surveyed 1,537 Canadians online between Sept. 30 to Oct. 2, 2014, using Leger's online panel, LegerWeb. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at ups.com® and its corporate blog can be found at longitudes.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.

SOURCE: UPS Canada Ltd.

For further information: Nikkol Zezza, UPS Canada, 905-364-5924; Katie Boland, APEX Public Relations, 416-934-2121


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