TORONTO, Feb. 21, 2013 /CNW/ - 26% of Canadians now mainly watch cable
TV using a PVR to fast-forward over advertising, another 11% mainly use
online TV, according to analysis from Fusion Retail Analytics. For
young adults (aged 17 to 24) almost 40% now mainly watch TV online.
"Television viewership is not yet dying in Canada. What is changing is
how people use their TVs, with PVR usage continuing to grow and a
strong move towards online TV," says Joe Thacker, Chief Strategist
of Toronto-based Fusion Retail Analytics.
"Both of these trends come up frequently in conversations with our
clients. The key is to keep monitoring media usage trends, understand
the exact role and ROI of each media, and adjust your media mix each
year accordingly. TV still has a huge role to play in the media mix,
the key is to understand its role and to budget appropriately," says
About this study
These are a few of the findings from a recent survey of Canadian retail
consumers conducted by Fusion Retail Analytics. The survey of 1,000
adult Canadians was conducted online using Fusion Retail Analytics'
national online household panel between November 1st and December 31st,
About Fusion Retail Analytics
Fusion Retail Analytics works with retailers to dramatically grow their
sales and profits through enhanced decision-making processes and
analytics in the disciplines of retail strategy, merchandising,
marketing, real-estate, pricing and tracking. For more information,
please visit www.FusionRetailAnalytics.com and follow @FusedThinking on Twitter.
SOURCE: Fusion Retail Analytics
For further information:
Fusion Retail Analytics
Telephone: 866.398.9927 ext. 709