Brisk growth for the Point2 Homes real estate platform in 2017, with over 4 Million visits in March, a 25% increase year-over-year. This pace is expected to continue for the rest of the year.
SASKATOON, Saskatchewan, April 13, 2017 /CNW/ -- March traffic stats are in, and the Point2 Homes real estate platform shows record breaking growth, reinforcing its status as the preferred search portal for home buyers in Canada and many international locations. Over 4 million visits in March indicate a 25% increase year-over-year, and a 14% increase month-over-month.
The largest boost in the number of visitors was reported in Canada, with a 36% increase compared to March 2016. This percentage means an additional 629,000 visitors gained confidence that Point2 Homes is the go-to portal to search for homes in Canada.
International traffic, from locations such as Puerto Rico, Mexico and Costa Rica, has also increased by 35% year-over-year. Traffic from the US is on the rise too, with a 7% increase. The number of overall pageviews has increased by 28%, from 19.3 million in March 2016, to 24.6 million last month.
This spectacular rise in traffic spells many more leads for Point2 members. Point2 Homes has sent 54% more leads to real estate agents listing on the platform than in March 2016, and impressive growth is reported on all markets:
- 146% more leads sent to international agents
- 65% more leads sent to Canadian agents
- 27% more leads sent to US agents
Traffic growth has been boosted by usability improvements, including helpful information about real estate in major cities, and significant site performance upgrades.
The recently added Spanish version of Point2 Homes also registered a 68% increase in visits month-over-month in March, an upward trend which has been accelerating since its launch in January 2017.
Agents can tap into Point2 Homes traffic and increase their lead count when they become Point2 members. They can advertise their listings and services on Point2 Homes in front of millions of motivated homebuyers.
About Point2 Homes: Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions. It supports home searches in Canada, the US, and many international locations.
Mircea Laslo | Point2 Homes Communication Specialist
Mircea.Laslo@Yardi.com | Point2 Homes
SOURCE Point2 Homes