VANCOUVER, May 9, 2017 /CNW/ - 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the "Company" or "3tl") announced an agreement to provide PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, to host a back-to-school promotion for chewing gum brands (the "Brands") owned by a multinational confectionery and pet food company (the "Brand Owner").
PLATFORM³ will be used as the mobile platform for a shopper marketing promotion to promote the Brands in retail locations across the U.S. The promotion is expected to commence in July 2017 and run for two months. Consumers of the Brands who validate their purchase receipts with their mobile devices on PLATFORM³ will be rewarded with entries into a sweepstakes to win valuable prizes. Consumers can earn rewards for additional entries into the sweepstakes by sharing back to school tips via social media using PLATFORM³.
The chewing gum Brands are part of 61 brands owned by the multinational confectionery and pet food company. 3tl has previously licensed PLATFORM³ for six other shopper-marketing promotions for the Brand Owner (please see news release dated February 16, 2017).
"We are working hard to develop deeper relationships with packaged consumer goods companies that own multiple brands. Repeat business is a validation of the ROI delivered by PLATFORM³, for brands and high margin SaaS revenues for 3tl," said Rob Craig, CEO of 3tl. "PLATFORM³ is enabling leading brands to connect directly with consumers on mobile devices in retail stores and influence purchasing decisions with rewards. PLATFORM³ also enables brands to reward consumers for interacting with the brand and for sharing curated brand content via social media. Our technology also allows brands to collect and use data to target consumers with offers based on purchasing behaviour and demographics."
About 3tl Technologies Corp.
PLATFORM³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.
For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3tl Technologies Corp.
For further information: 3tl Technologies Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, firstname.lastname@example.org