3.5 Million Watch Marianne St-Gelais Win Silver for Canada

    
           Vancouver 2010 Audience Day 6 Recap: 3.5 Million Watch
                   Marianne St-Gelais Win Silver for Canada

               - 4.9 million watch Short Track Speed Skating -
          - 2.9 million on CTV watch Maëlle Ricker awarded Canada's
                             second gold medal -
     - 1.4 million watch Canadian women defeat Sweden in hockey on TSN -
    - OLN triples prime time average with largest audience for the Games -
    

VANCOUVER, Feb. 18 /CNW/ - When Marianne St-Gelais won silver in the Short Track Speed Skating Ladies' 500m final, 3.5 million Canadians were there cheering her along. Overnight data from BBM Canada confirms 1.8 million were watching on Rogers Sportsnet alone, while 948,000 watched on V/CPAC. After Day 6, overall engagement with Vancouver 2010 coverage has now reached 96% of the population - or 32.18 million Canadians, according to Canada's Olympic Broadcast Media Consortium's CUME index.

    
    Day 6 Average Audiences
    -----------------------

    OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE                   926,000
    OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE       2.97 million
    OLYMPIC PRIME TIME/JEUX OLYMPIQUES AUX
     HEURES DE GRANDE ÉCOUTE                          4.5 million

    Additional Highlights - Television
    ----------------------------------

    -   79% of English-language teens (aged 12-17) watched Vancouver 2010
        coverage yesterday on television.
    -   After five shows, more than one in three Canadians has now woken up
        to OLYMPIC MORNING on CTV alone, reaching nearly 14 million viewers.
    -   Yesterday's most-watched event was the Short Track Speed Skating:
        Men's 5000m Relay Semifinals, which drew an audience of 4.9 million
        viewers at 6:30 p.m. PT.
    -   Maëlle Ricker was awarded Canada's second gold medal as 2.9 million
        viewers on CTV alone - peaking at 3.3 million viewers - watched her
        medal presentation at last night's Victory Ceremony.
    -   Short Track Speed Skating was a big hit on Sportsnet, with
        1.8 million viewers for the Ladies' 500m finals and 1.5 million for
        the Men's 5000m Relay Semifinals.
    -   1.4 million viewers watched Canada defeat Sweden 13-1 in Women's
        Hockey on TSN.
    -   Men's Halfpipe qualifications averaged 222,000 viewers on OLN, one of
        the channel's most-watched broadcasts ever and three times its prime
        time average.
    -   JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 589,000 viewers
        for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched
        by 376,000 viewers.

    Additional Highlights - Online
    ------------------------------

    -   Total video views for CTVOlympics.ca and RDSolympiques.ca exceeded
        10 million after Day 6.
    -   The Michael J. Fox 'It's Our Game' feature saw nearly 17,000 views
        yesterday, largely driven by social media buzz.
    -   Visitors to both sites are becoming more engaged as daily video views
        per visitor and page views per visitor continued to increase on
        Day 6, compared to the previous day.
    -   Top Athlete Profiles visited are: No.1 Johnny Weir; No.2 Cheryl
        Bernard; No.3 Kevin Martin; No.4 Maëlle Ricker; No.5 Lindsey Vonn.
    -   Last week's Opening Ceremony is still resonating with visitors as it
        is the most-searched item on the sites.
    -   Tuesday's CAN/NOR Men's Hockey game was still being watched by
        Canadians one day later, as the game's highlight reel was the most-
        watched video on CTVOlympics.ca Wednesday.
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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