Vancouver 2010 Audience Day 6 Recap: 3.5 Million Watch
Marianne St-Gelais Win Silver for Canada
- 4.9 million watch Short Track Speed Skating -
- 2.9 million on CTV watch Maëlle Ricker awarded Canada's
second gold medal -
- 1.4 million watch Canadian women defeat Sweden in hockey on TSN -
- OLN triples prime time average with largest audience for the Games -
VANCOUVER, Feb. 18 /CNW/ - When Marianne St-Gelais won silver in the Short Track Speed Skating Ladies' 500m final, 3.5 million Canadians were there cheering her along. Overnight data from BBM Canada confirms 1.8 million were watching on Rogers Sportsnet alone, while 948,000 watched on V/CPAC. After Day 6, overall engagement with Vancouver 2010 coverage has now reached 96% of the population - or 32.18 million Canadians, according to Canada's Olympic Broadcast Media Consortium's CUME index.
Day 6 Average Audiences
OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE 926,000
OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE 2.97 million
OLYMPIC PRIME TIME/JEUX OLYMPIQUES AUX
HEURES DE GRANDE ÉCOUTE 4.5 million
Additional Highlights - Television
- 79% of English-language teens (aged 12-17) watched Vancouver 2010
coverage yesterday on television.
- After five shows, more than one in three Canadians has now woken up
to OLYMPIC MORNING on CTV alone, reaching nearly 14 million viewers.
- Yesterday's most-watched event was the Short Track Speed Skating:
Men's 5000m Relay Semifinals, which drew an audience of 4.9 million
viewers at 6:30 p.m. PT.
- Maëlle Ricker was awarded Canada's second gold medal as 2.9 million
viewers on CTV alone - peaking at 3.3 million viewers - watched her
medal presentation at last night's Victory Ceremony.
- Short Track Speed Skating was a big hit on Sportsnet, with
1.8 million viewers for the Ladies' 500m finals and 1.5 million for
the Men's 5000m Relay Semifinals.
- 1.4 million viewers watched Canada defeat Sweden 13-1 in Women's
Hockey on TSN.
- Men's Halfpipe qualifications averaged 222,000 viewers on OLN, one of
the channel's most-watched broadcasts ever and three times its prime
- JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 589,000 viewers
for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched
by 376,000 viewers.
Additional Highlights - Online
- Total video views for CTVOlympics.ca and RDSolympiques.ca exceeded
10 million after Day 6.
- The Michael J. Fox 'It's Our Game' feature saw nearly 17,000 views
yesterday, largely driven by social media buzz.
- Visitors to both sites are becoming more engaged as daily video views
per visitor and page views per visitor continued to increase on
Day 6, compared to the previous day.
- Top Athlete Profiles visited are: No.1 Johnny Weir; No.2 Cheryl
Bernard; No.3 Kevin Martin; No.4 Maëlle Ricker; No.5 Lindsey Vonn.
- Last week's Opening Ceremony is still resonating with visitors as it
is the most-searched item on the sites.
- Tuesday's CAN/NOR Men's Hockey game was still being watched by
Canadians one day later, as the game's highlight reel was the most-
watched video on CTVOlympics.ca Wednesday.
To view the complete release please click http://ctvmedia.ca/olympics
SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH
For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, firstname.lastname@example.org; Carolyn Fell, CTV Inc., (416) 384-2817, email@example.com; Pamela Mollica, Consortium, (514) 881-8628, firstname.lastname@example.org; Andrea Goldstein, Consortium, (647) 224-8800, email@example.com