VANCOUVER, Feb. 14 /CNW/ - A total of 27.7 million Canadians, representing 83% of the population, experienced the 2010 Winter Games yesterday on the platforms of Canada's Olympic Broadcast Media Consortium, a figure even greater than Opening Day. The total CUME (Canadian Unique Multimedia Engagement) index through Day 2 of the Games is now 29.4 million Canadians, meaning 88% of the population has experienced the Consortium's coverage of Vancouver 2010 so far.
Detailed Day 2 audience breakdown to follow at approximately 2 p.m. PT today.
Canadian Unique Multimedia Engagement (CUME) index is the cumulative reach of all Canadians that engage with the major media platforms offered by Canada's Olympic Broadcast Media Consortium. CUME is a calibrated summary of the most-trusted audience measurement systems for television, online, radio, and print. For detailed information about CUME visit CTVMedia.ca/Olympics and CTVMedia.ca/olympiques.
SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH
For further information: For further information: Jim Quan, (778) 328-2473, CTV Inc., email@example.com; Carolyn Fell, (416) 384-2817, CTV Inc., firstname.lastname@example.org; Pamela Mollica, Consortium, (514) 881-8628, email@example.com; Andrea Goldstein, Consortium, (647) 224-8800, firstname.lastname@example.org