TORONTO, Nov. 5, 2015 /CNW/ - Strategy unveiled the top agencies in Canada last night at the strategy Agency of the Year awards show. Strategy is Canada's national marketing and advertising magazine, and publisher of several media and marketing industry daily news brands, including Media In Canada, strategy Daily and Stimulant. The strategy Agency of the Year awards are the most coveted agency ranking in Canada and are used by many on their RFP checklist.
Taking top honours and picking up the golden airplane for the 2nd year in a row was Leo Burnett, winner of the Agency of the Year Gold. DDB and Tribal Worldwide rose to the top of the pack to secure the Digital Agency of the Year Gold. Crowned with the Media Agency of the Year Gold was Touché! and the second-ever PR Agency of the Year Gold was awarded to MSLGroup.
In addition to the strategy Agency of the Year awards, J. Walter Thompson's "Better Tomorrows" campaign for SickKids won Campaign of the Year honours and Vision7 Media president Joseph Leon was named Media Director of the Year.
The winners were recognized at an awards show gala on November 4 at the St. Lawrence Centre in Toronto, hosted by former Taxi exec Steve Mykolyn and AKQA London ECD Jason McCann.
Agency of the Year Gold: Leo Burnett
Agency of the Year Silver: J. Walter Thompson
Agency of the Year Bronze: Taxi
Digital Agency of the Year Gold: DDB/Tribal Worldwide
Digital Agency of the Year Silver: Grip
Digital Agency of the Year Bronze: Rethink
Media Agency of the Year Gold: Touché!
Media Agency of the Year Silver: Starcom
Media Agency of the Year Bronze: Jungle Media
PR Agency of the Year Gold: MSLGroup
PR Agency of the Year Silver: Citizen Relations
PR Agency of the Year Bronze: Media Profile
Campaign of the Year: SickKids' Better Tomorrows
Media Director of the Year: Vision7's Joseph Leon
About strategy's Agency of the Year:
Strategy's Agency of the Year begins with an open call for Canadian agencies to submit their best campaigns from the past 12 months. All eligible creative, media, digital and PR agencies entered with comprehensive case studies (five for AOY and three for MAOY, DAOY and PRAOY) for campaigns they had executed over the past year. From there, separate cross–industry and cross–country judging panels marked the work online and in isolation. Each campaign for the agency, media and digital competitions was given two marks from 1 to 10 based on strategic insight and creativity, while judges scored the PR agency campaigns based on strategic insight, creativity and impact.
Our thanks to CNW Group for sponsoring this announcement.
Image with caption: "Judy John, CEO and Chief Creative Officer at Leo Burnett Canada. (CNW Group/strategy)". Image available at: http://photos.newswire.ca/images/download/20151105_C8214_PHOTO_EN_537922.jpg
Image with caption: "Agency of the Year winners Leo Burnett, win Gold for the 2nd consecutive year.
(CNW Group/strategy)". Image available at: http://photos.newswire.ca/images/download/20151105_C8214_PHOTO_EN_537924.jpg
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