2017 SMCC Sponsorship Marketing Award Winners Announced

TORONTO, April 20, 2017 /CNW/ - The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2017 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday at 99 Sudbury. The annual awards event honours top tier properties, brands and companies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand & business results.

With a record number of case award submissions this year, winners were announced in eleven categories, including three new categories: Property of the Year, Agency of the Year and an individual induction into the SMCC Hall of Fame.

"We are in the business of promoting excellence in sponsorship marketing and this year, the overwhelming quality made our jury's job to recognize that excellence very hard," said Bonnie Hillman, President & Owner of A&C and Chair of the Sponsorship Marketing Council of Canada. "Our 2017 winners set the bar quite high; and for that, I am proud to congratulate them on much-deserved recognition"

The 2017 SMCC Sponsorship Marketing Award winners are as follows:

ARTS & CULTURE

Gold: Sun Life Financial Musical Instrument Lending Library Program

Award of Distinction: Scotiabank Griller Prize

 

BEST NEW INITIATIVE

Gold: RBC Training Ground

Award of Distinction: Oasis Financière Sun Life de la Baie de Beauport

 

BEST NEW INNOVATION

Gold: Canadian Tire's Red Door to Rio Activation

Award of Distinction: Not awarded in this category

 

CAUSE

Gold: BMO Walk so Kids Can Talk Sponsorship

Award of Distinction: Sun Life Financial Teams Up Against Diabetes

 

EVENTS & FESTIVALS

Gold: Bud Light at Bud Light Digital Dreams 2016

Award of Distinction: Rogers Hometown Hockey

 

SPORTS

Gold: BMO NBA All-Star Sponsorship

Awards of Distinctions:

LG Electronics Canada Inc. with Toronto Raptors Cory Joseph

Sport Chek Olympic Partnership

 

MEDIA

Gold: Two Oceans Sponsors the Bachelorette Canada

Award of Distinction: Dodge Caravan Kids & Rogers Hometown Hockey

 

SUSTAINED SUCCESS

Gold: Scotiabank Giller Prize

Award of Distinction: RBC 2016 Olympic Campaign

 

HALL OF FAME, INDIVIDUAL

Gold: Brian Cooper

 

PROPERTY OF THE YEAR

Gold: Toronto Raptors

 

AGENCY OF THE YEAR

Gold: S&E Sponsorship Group Inc.

 

BEST IN SHOW

Gold: RBC Training Ground



For more information, please contact:
Carly Silberstein
(640)-748-3615 x 4
carly@sponsorshipmarketing.ca

About Sponsorship Marketing Council Canada (SMCC):

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. The SMCC mission is to help brands, agencies and properties unleash the power of sponsorship marketing through education on best practices, networking and celebrating experience.

Twitter: @SMCC_CCC, #2017SMAs                                                  
Web: www.sponsorshipmarketing.ca

SOURCE Sponsorship Marketing Council Canada (SMCC)

For further information: please contact: Carly Silberstein, (640)-748-3615 x 4, carly@sponsorshipmarketing.ca

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Sponsorship Marketing Council Canada (SMCC)

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