- 100th Grey Cup Champions Add Extra Excitement at the Nissan Display -
MISSISSAUGA, ON, Feb. 14, 2013 /CNW/ - Today, Nissan made three Canadian
debuts in Toronto and welcomed members of the 100th Grey Cup Championship team, along with the Grey Cup, to the Nissan
display. Nissan's support of Canadian football began with the Toronto
Argonauts in 2007, and subsequently expanded to include other teams and
the league itself, culminating in the 100th Grey Cup Festival and game in November which was won by the hometown
"There is a lot of excitement surrounding Nissan at the 40th Canadian International Auto Show and we're delighted to support this
important event as the official automotive partner," said Judy Wheeler,
Director of Marketing, Nissan Canada Inc. "We were thrilled to kick
things off with the Toronto Argonauts who made this city proud when
they won the 100th Grey Cup on home turf last fall. Argos players will be at the Nissan
display throughout the show to engage with fans and show off the Grey
Also on hand was Taro Ueda, Vice President of Nissan Design America
based in San Diego, California, who opened the Auto Show as the keynote
speaker. He also revealed the Nissan Resonance Concept which redefines the crossover segment and reveals a new direction for
future Nissan products.
"As designers, we look at everything for inspiration including the work
of the great designers who came before us," remarked Ueda-San. "At the
Toronto auto show you've witnessed how the automotive industry has
evolved in the last 40 years and we designers are evolving too. Please
watch us to see how we build another 40 great years of automotive
The fourth of five new vehicles over 15 months in Nissan's strongest
product offensive to date, the all-new Versa Note four-door hatchback, also made its Canadian debut. With
segment-exclusive technology, outstanding fuel economy, smart packaging
and class-leading cargo space, Versa Note is expected to remain one of
the strongest sub-compacts in the segment when it arrives at Nissan
dealerships later this spring.
Not to be overshadowed, Nissan unveiled the all-new Nissan JUKE NISMO, the latest addition to its motorsports and performance division.
Already a strong and bold vehicle to begin with, NISMO's motorsports
DNA incorporates nearly 100 separate performance, exterior and interior
modification. The result? A more powerful crossover with a whole new
dimension of sporty style and driving exhilaration.
Finally, Nissan announced pricing for the all-new NV200 compact cargo van. At just $21,998, NV200 has the lowest starting MSRP* in this highly
competitive segment. What makes it even more compelling is segment-leading features like
best-in-class fuel economy and turning radius.
About the Nissan Display
Nissan's display will not only showcase tangible displays of its
revitalized vehicle line-up, including the all-new Altima, Sentra and
Pathfinder, but it also offers visitors an opportunity to connect with
the vehicles like never before through its Virtual Showroom 3D Hologram display. Nissan is taking its online virtual showroom experience to the
next level with the application of a high-definition holographic video
projection system used to create the illusion of three-dimensional
The fully-functional telecommunications system makes it possible for
guests of the Nissan exhibit to interact with virtual Nissan vehicles
when they perform physical gestures. The Nissan vehicle will appear to
be a transparent 3D hologram, but it will in fact be something called
"Pepper's Ghost," an illusionary technique traditionally used in
About the Nissan Versa Note
The Nissan Versa lineup gets a dramatic new look with the launch of the
all-new 2014 Nissan Versa Note. The second-generation hatchback goes on
sale at Nissan's Canadian dealers in June 2013 with a starting
Manufacturer's Suggested Retail Price (MSRP)* of $13,348 CAD*, and
gives notice that in an era of changing consumer needs and
expectations, Versa Note intends to be at the forefront of the
The all-new Versa Note will complement the Versa family, which includes
the Versa Sedan starting at $11,898 CAD MSRP*. The Versa Note has its
own distinctive look, feel and added hatchback utility. It carries the
Note designation used in other global Nissan markets, as well as the
PURE DRIVE badge, designating it as having low CO2 emissions and
exceptional fuel efficiency.
About the Nissan Resonance Concept
The Resonance concept was created at Nissan Design America in San Diego,
CA and features an open, airy architecture highlighted by a unique
"floating" roof created through the use of the thin, steeply raked
A-pillars, large full-length glass panel and flowing D-pillar design.
The all-wheel drive Resonance concept also features an efficient hybrid
electric drivetrain that includes Nissan's proprietary "one-motor,
two-clutch" system, which combines a smaller displacement internal
combustion gasoline engine with an electric motor/lithium-ion battery
and advanced management system.
About the JUKE NISMO
The JUKE NISMO was engineered and developed with the passion and
experience that has made NISMO one of the world's premiere motorsports
organizations and factory-tuning divisions. The JUKE NISMO will be
powered by a NISMO-tuned 197-horsepower 1.6-litre direct injection
turbocharged four-cylinder engine based on the 16GT FOUR Type V. It has
been carefully tuned to provide a driving experience only NISMO could
create, complementing the vehicle's classy-yet-sporty appearance and
overall unique nature.
This production model represents the first model in NISMO's new brand
strategy—announced at the 42nd Tokyo Motor Show (December 2011) — and
focuses on creating premium high-performance sports vehicles. The
Nissan JUKE NISMO will be available in Canada in limited quantities.
*MSRP excludes applicable tax, title, license fees and destination
charges. Dealer sets actual price.
More information, high-res images and b-roll are available at www.media.nissan.ca or upon request.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan
Alliance. Operating with more than 248,000 employees globally, Nissan
provided customers with more than 4.8 million vehicles in 2011,
generating revenue of 9.4 trillion yen ($118.95 billion US). With a
strong commitment to developing exciting and innovative products for
all, Nissan delivers a comprehensive range of 64 models under the
Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan
made history with the introduction of the Nissan LEAF, the first
affordable, mass-market, pure-electric vehicle and winner of numerous
international accolades, including the prestigious 2011-2012 Car of the
Year Japan and 2011 World Car of the Year awards.
For more information on our products, services and commitment to
Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.
About Nissan North America
In North America, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. Nissan is dedicated to improving the
environment under the Nissan Green Program and has been recognized as
an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S
Environmental Protection Agency. More information on Nissan in North
America and the complete line of Nissan and Infiniti vehicles can be
found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
About Nissan Canada
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North
America, Inc. With offices in Vancouver (BC), Mississauga (ON), and
Kirkland (QC), NCI directly employs 250 full-time staff. There are 180
independent Nissan dealerships and 32 Infiniti retailers across Canada.
A pioneer in zero emission mobility, Nissan made history with the
introduction of the Nissan LEAF, the first affordable, mass-market,
pure-electric vehicle and winner of numerous international accolades
including the prestigious 2011 European Car of the Year and World Car
of the Year awards.
More information about Nissan in Canada and the complete line of Nissan
and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
Image with caption: "Judy Wheeler, Director of Marketing, Nissan Canada and the 100th Grey Cup winning Toronto Argonauts, at the Canadian debut of the all-new Nissan Versa Note in Toronto (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130214_C5733_PHOTO_EN_23784.jpg
Image with caption: "Taro Ueda, Vice President of Nissan Design America, at the Canadian debut of the Nissan Resonance Concept. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130214_C5733_PHOTO_EN_23785.jpg
SOURCE: Nissan Canada Inc.
For further information:
Senior Manager, Corporate Communications
Cohn & Wolfe