Canada's Newest Subcompact Arrives This Fall
MONTREAL, Jan. 17, 2013 /CNW/ - An all-new Mitsubishi subcompact made
its North American debut today at the Salon International de l'auto de
Montreal. Canada's newest subcompact, the five-door Mitsubishi promises
class-leading fuel economy and value for money in a youthful,
Wider than Chevrolet Spark, taller than Hyundai Accent and longer than
Scion iQ, the new car (known as Mirage in other markets) is based on
Mitsubishi Motor Corporation's successful global small car and will
arrive in Canada this fall. Produced in Thailand and featuring a
1.2-litre, three-cylinder MIVEC engine mated to a five-speed manual or
CVT transmission, the new car is expected to achieve superb fuel
economy in city, highway and combined driving.
Displayed in striking Green Metallic paint, the subcompact was unveiled
by Mitsubishi Motor Sales of Canada (MMSCAN) president & CEO Shin
Fujioka to gathered media: "The new 2014 Mitsubishi is fun, efficient,
greener and affordable. We can't wait!" he said.
Based on the 'Global Small' concept car unveiled by Shin Fujioka 12
months ago, the new entry becomes the fifth model in the MMSCAN
line-up. When it arrives at MMSCAN's 84 dealerships, it will rank as
one of Canada's most affordable and fuel efficient new cars.
Describing it as MMSCAN's "latest ultra-efficient vehicle" Quebec sales
manager Patrick Renaud, added: "Fuel efficiency is our global focus,
our company mission", noting the Mitsubishi RVR compact sport utility
achieves class-leading 6.1 L/100 km and Mitsubishi Lancer is "not far
Preliminary specifications are: Length, 3,780 mm; width, 1665 mm;
height, 1500 mm; wheelbase, 2450 mm; wheels/tires, 165/65R14; output,
74 hp at 6,000 rpm and 74 ft. lbs. torque at 4,000 rpm.
MMSCAN research reveals subcompact car consumers hold five key purchase
considerations: Fuel economy, value for money, price, reliability and exterior styling. The new Mitsubishi is expected to hit squarely on all five, leading
the industry in several.
Fuel Economy / Price / Value for Money
MMSCAN expects the new car's fuel economy to be among the best for
gasoline-powered cars in Canada. In terms of affordability, MMSCAN will
announce final retail pricing closer to the sale date, however it
expects an MSRP in the low teens for a model that will feature an
impressive, long list of standard equipment.
The 2014 Mitsubishi subcompact is backed by the best warranty in the
world - 10 years or 160,000 km limited powertrain, five years or
100,000 km limited new vehicle and five years, unlimited mileage
Additionally, it is designed with Mitsubishi's Reinforced Impact Safety
Evolution (RISE) body system. RISE combines an impact energy-absorbing
front end with a high-rigidity cabin structure.
The new car's unique headlamp design and sculpted hood create an
expressive frontal "face". The sides feature a taut belt line that
starts down low from behind the front wheel and rises gently towards
the rear. The roof line curves gently down toward the rear spoiler.
Through fluid analysis and wind tunnel testing, Mitsubishi has crafted
the optimal design to reduce air resistance.
The front end emphasizes visibility and maneuverability. The interior
package is efficiently designed to accommodate five adults and luggage.
The newest Mitsubishi comes with a palette of seven body colours
including Green Metallic, Dark Grey, Blue Mica, Red Metallic, White,
Cool Silver Metallic and Black Mica.
Image with caption: "New Mitsubishi Small Car Makes North American Debut in Montreal (CNW Group/Mitsubishi Motor Sales of Canada, Inc.)". Image available at: http://photos.newswire.ca/images/download/20130117_C6620_PHOTO_EN_22655.jpg
SOURCE: Mitsubishi Motor Sales of Canada, Inc.
For further information:
visit our password-free media website, www.mitsubishi-motors-pr.ca.
Mitsubishi Motor Sales of Canada
Manager, Public Relations