- The first model reflecting Infiniti nomenclature presents world's
first technologies and new benchmark for luxury sedans -
MISSISSAUGA, ON, Feb. 14, 2013 /CNW/ - Today, along with the help of
artists from Cirque du Soleil® Special Events, Infiniti took the wraps off the all-new Infiniti Q50 luxury sports sedan
at the Canadian International Auto Show (CIAS) in Toronto. The first
vehicle to bear Infiniti's new nomenclature, the Q50 crystalizes the
brand's future design, performance and technology direction.
"The new nomenclature reflects Infiniti's desire for clarity and
cohesiveness, as we embark on ambitious growth plans, including
significant expansion of our portfolio," said Wendy Durward, Director
of Infiniti Canada. "The all-new Q50 offers world's first technologies
intended to enhance driving experience, and sets the brand's course for
further advancements in design and performance."
Two new world's first production performance technologies make their
debuts in the Q50 - Infiniti Direct Adaptive Steering technology and
Active Lane Control. The new steering system allows advanced control of
the Q50's tire angle and steering inputs, transmitting the driver's
intentions to the wheels faster than a mechanical system. The Infiniti
Q50 is available with a choice of a refined 328-horsepower 3.7-litre V6
or new Q50 Hybrid featuring Infiniti's Direct Response Hybrid System™
with Intelligent Dual Clutch Control Both are available in rear-wheel
or Intelligent All-Wheel Drive.
"Infiniti continues to push the boundaries of design creativity in the
premium segment and with the new Q50 we take another great leap in
terms of proportion, Infiniti-ness and premium quality," said Taro
Ueda, Vice President, Nissan Design America (NDA). "The new design
language comes mainly from the Infiniti Trilogy concept cars. A more
dynamic, sporty appearance, an unmistakable character to the front end
and an energetic profile are exterior highlights. Inside, hospitality
and a seamless connection to information resonate. I am proud to be
here in Toronto to present the all-new Q50."
Infiniti is the official sponsor and exclusive automotive partner of Cirque du Soleil® Touring Shows, and as such the Infiniti CIAS display will include
animation by Cirque du Soleil Special Events for photo opportunities throughout the first weekend of
the auto show.
Additional Information on the Infiniti Q50
Taking many of its seductive styling cues from the Infiniti Essence
concept, the Q50's tight, athletic appearance blends low, wide
proportions with excellent interior roominess to a class marked by
unexciting design. Infiniti's sports sedan performance leadership
continues with the new Q50, which is available with a choice of a
refined 328-horsepower 3.7-litre V6 or new Q50 Hybrid featuring
Infiniti's Direct Response Hybrid System™ with Intelligent Dual Clutch
Building on Infiniti's unique approach to making owners' lives easier,
which includes the Infiniti Personal Assistant program with 24-hour
access to a live team of professional assistants, the new Infiniti
InTouch™ telematics system brings the future of in-car connectivity to
the Q50 interior today. Unlike conventional interfaces, the Q50 has not
one but two touch capacitive screens with intuitive hand gesture screen
operation to easily connect drivers to their lives outside the car.
The all-new 2014 Infiniti Q50 will be offered in Canada beginning in
Infiniti, the premium automotive brand, reflects
its brand promise "Inspired Performance" with a model line-up of
sedans, coupés, SUVs and crossovers featuring exhilarating performance,
emotive design and cutting edge technology. Infiniti continues to
launch across the globe through a dedicated network of Infiniti Centres
that share a commitment to exceptional hospitality throughout the
entire period of ownership.
Infiniti was launched in 1989 in the United States. Infiniti's global
footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East
in 2004, Korea in 2005 and Russia in 2006. Global expansion continued
in 2007 with Infiniti Centres opening in the Ukraine and in one of the
world's fastest growing luxury automotive markets, China. In 2008
Infiniti launched in Western and Central Europe which has added 19
additional markets. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is
situated in Hong Kong, headed by Johan de Nysschen as President of
Infiniti on 1 July.
For the latest news about Infiniti please visit: www.infinitinews.com
About Infiniti Canada
Infiniti offers a full-line of luxury performance vehicles designed to
inspire at every turn, including the all-new 2013 Infiniti JX luxury
crossover which joins the G37, M37/56, M35h Hybrid, EX, FX and QX.
There are 32 Infiniti retailers across Canada.
More information, high-res images and b-roll are available at www.media.infiniti.ca/ or upon request. More information about Infiniti and the Total
Ownership Experience® can be found at www.infiniti.ca
Image with caption: "Today, with the help of artists from Cirque du Soleil®, Infiniti Canada unveiled the all-new Q50 at the Canadian International Auto Show. (CNW Group/Infiniti)". Image available at: http://photos.newswire.ca/images/download/20130214_C5728_PHOTO_EN_23782.jpg
For further information:
Senior Manager, Corporate Communications
Tel: (905) 629-6400
Cohn & Wolfe