Optima recognized for distinctive design, advanced technology and
Kia Optima receives more positive reactions from the ICOTY jury than any
other vehicle nominated
ICOTY honour adds to Optima's long list of accolades
MISSISSAUGA, ON, Jan. 16, 2013 /CNW/ - Kia Motors is proud to announce
that Road & Travel Magazine has named the 2013 Kia Optima as the
International Car of the Year (ICOTY) at the 2013 North American
International Auto Show (NAIAS) in Detroit. The Optima's stunning
design combined with modern amenities and impressive value propelled
the mid-size sedan to becoming a top-selling Kia vehicle in 2012.
"The International Car of the Year distinction by Road & Travel Magazine
adds to the Optima's strongly stacked trophy case," said Robert
Staffieri, Director of Marketing, Kia Canada Inc. "The world-class
designed Optima continues to attract Canadian's to the Kia brand by
providing an alternative in the mid-size segment that presents an
unprecedented combination of design, performance, comfort, technology,
fuel efficiency and value."
Road & Travel Magazine gives 10 ICOTY awards to new or existing model
year vehicles with significant and/or impressive improvements. These
awards are based on the emotional connection between the consumer and
vehicle. The winners are chosen by the ICOTY jury, which consists of
nationally renowned automotive journalists from respected publications
such as MSN Autos, Car and Driver and Consumer Guide® Automotive.
"The Kia Optima rose to the top of the list as the most emotionally
compelling vehicle above all others," said Courtney Caldwell, Road and
Travel Magazine's Editor-in-Chief. "It's functional yet sleek design
as well as advanced features intertwines effortlessly with consumer
lifestyles on many levels, qualities we look for when considering
contenders for the ICOTY awards."
In addition to this prestigious accolade, the Optima has earned a number
of awards including being named the 2012 "Car of the Year" award from
Motoring TV as well as the 2012 "Best New Family Car" from Motoring TV.
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 180 dealers nationwide. Kia
Canada Inc. employs 161 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia's brand
slogan "The Power to Surprise" represents the company's global
commitment to surprise the world by providing exciting & inspiring
experiences that go beyond expectations.
About Kia Motors Corporation:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was
founded in 1944 and is Korea's oldest manufacturer of motor vehicles.
Over 2.7 million Kia vehicles a year are produced in 15 manufacturing
and assembly operations in ten countries which are then sold and
serviced through a network of distributors and dealers covering 149
countries. Kia today has over 47,000 employees worldwide and annual
revenues of US$39 billion. It is the major sponsor of the Australian
Open and an official automotive partner of FIFA - the governing body of
the FIFA World Cup™. Kia Motors Corporation's brand slogan - "The Power
to Surprise" - represents the company's global commitment to surprise
the world by providing exciting and inspiring experiences that go
SOURCE: KIA Canada Inc.
For further information:
Public Relations Manager
Kia Canada Inc.
Public Relations and Events Coordinator
Kia Canada Inc.