2010 FIFA World Cup(TM) Official Match Ball

Ground-breaking Innovation

TORONTO, Dec. 3 /CNW/ -

    
    What:  As part of the 2010 FIFA World Cup(TM) Draw tomorrow Dec. 4, the
           Official Match Ball will be unveiled by actor Charlize Theron who
           has been involved with supporting a cause for kids and soccer in
           her home country of South Africa.

           As the 11th Official Match Ball made by adidas, the tournament
           players will have an opportunity to play with a ball unlike any
           other ball before.

           The surprisingly interesting name of the Official Match Ball pays
           tribute to the tournament host country South Africa and the
           excitement of fans internationally who will gather to watch the
           2010 FIFA World Cup(TM).

    When:  Immediately following the press conference in South Africa on Dec.
           4 (2 p.m. ET), a news release, video clips and images will
           released

    Where: For press materials following press conference in South Africa
           (Dec. 4, after 2 p.m. ET) , please go to:

           http://www.press.adidas.com/en/desktopdefault.aspx/tabid-11/

    Who:   Interviews are available with a product technology expert, adidas
           Canada
    

SOURCE ADIDAS CANADA LIMITED

For further information: For further information: Media Contact: Jackie Tumber, adidas Canada PR, jackie.tumber@adidas.com, (905) 761-9900 ext 2345; Jeff Mcdonell, Category Manager - Soccer and Basketball, jeff.mcdonell@adidas.com, (905) 761-9900 ext 2866

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ADIDAS CANADA LIMITED

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