Canadians Can Audition to Compete for the Ultimate Home on the Immersive HomeToWin.ca Microsite Starting Today
Renovations Begin in the 10-Part Series
Premiering April 24 at 10pm ET/PT
Click here for a video from the Home to Win stars
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TORONTO, Feb. 16, 2016 /CNW/ - This April, HGTV Canada launches Home to Win - its biggest, most interactive, multiplatform series yet. For the first time in the network's history, 20 HGTV Canada stars including Mike Holmes, Bryan Baeumler, Scott McGillivray and Sarah Richardson come together under one roof to buy an average home and renovate it from top to bottom for one lucky Canadian. Starting today, Canadians can visit HomeToWin.ca to audition to be one of three Canadians who will compete to win this ultimate property. Throughout the series the house is revealed on-air and online, with HomeToWin.ca hosting a closer look after every episode. Hosted by ET Canada's Sangita Patel, Home to Win premieres April 24 at 10pm ET/PT on HGTV Canada.
In the series premiere, HGTV Canada stars hunt for the ideal property to buy and renovate for one Canadian to call their own. In each episode, fan-favourite builders and designers work together to renovate and revamp the home room-by-room. With 20 major renovations to complete, there's no shortage of work for this powerhouse cast and the results are extraordinary. Once the house is complete, three Canadians compete in heart-pounding challenges to see who will be victorious and claim the keys to the house.
"Never before has HGTV Canada assembled 20 stars under one roof to design and build the ultimate home for one lucky Canadian," said Christine Shipton, Senior Vice President and Chief Creative Officer, Shaw Media. "The pooled talent and unmatched skill makes for the creation of an incredible house and marks the biggest undertaking in the network's history."
By visiting HomeToWin.ca, Canadians can now submit an audition video for the chance to compete for the ultimate home, which will be awarded during the Home to Win finale on June 26. To participate in casting, Canadians must enter their email address on the site by June 5 at 11:59pm ET and follow the directions emailed to their inbox. The application is as easy as submitting a video, up to one minute in length, introducing themselves and answering the question, "what makes a house a home?"
Leading up to series launch HomeToWin.ca transforms into a fully immersive digital experience where fans can explore design content, photo galleries and the interactive Design a Room feature. The Design a Room tool puts the audience in the driver's seat as they design six different rooms inspired by the Home to Win house. Throughout the series, as the house is renovated on-air, Canadians get an in-depth look at every stunning detail through a captivating virtual tour with hotspots allowing them to shop the look. Canadians also get a taste of life on set through behind-the-scenes videos and can watch full episodes after they air.
"Home to Win reaches beyond broadcast and invites fans to engage with the series online every step of the way," said Shipton. "Not only can Canadians compete to win the home but, through the season, fans can experience every element of the design and renovation process. They can virtually step inside the home and even shop directly for the products they see on-air. The web experience brings the full renovation to life."
Fans can catch up on the broadcast series every Saturday as the previous week's episode airs on Global at 8pm ET/PT.
For a full cast list, please click here. Full details about sponsorships can be found here.
SOCIAL MEDIA LINKS:
Twitter: @hgtvcanada | #HometoWin
Facebook: facebook.com/hgtv.ca #HometoWin
HGTV Canada is a Shaw Media Network.
About Shaw Communications
Shaw Communications Inc. is a diversified communications and media company. Shaw serves 3.2 million consumers and businesses through a reliable and extensive fibre network. Shaw provides consumers with broadband Internet, WiFi, Digital Phone and Video services. Shaw Business provides businesses with Internet, data, WiFi, telephony, Video and fleet tracking services, and ViaWest provides collocation, cloud and managed services. Shaw Media provides Canadians with engaging programming content through one of Canada's largest conventional television networks, Global Television, and 19 specialty networks, including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.
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