10.5 Million Viewers Watch Team Canada Defeat Russia

    
    Vancouver 2010 Audience Day 13 Recap: 10.5 Million Viewers Watch Team
                             Canada Defeat Russia

          - 8.2 million watch Canada win silver and gold in Women's
                             Bobsleigh on CTV -

     - Men's Hockey delivers Games-high 1.2 million viewers to V/CPAC -

             - OLYMPIC PRIME TIME averages 6.7 million viewers -

                     - OLYMPIC MORNING grows day-to-day -

    - CTVOlympics.ca and RDSolympiques.ca surpass 155 million page views -
    

VANCOUVER, Feb. 25 /CNW/ - Nearly two-thirds of the Canadian population watched some part of Team Canada's 7-3 win over Russia last night. Reaching 21.6 million viewers, the game was watched on average by 10.5 million viewers (peaking at 13.3 million), making it one of the most-watched sporting events in Canadian history and just shy of Sunday's historic audience for the CAN/USA game (10.6 million). The game was watched by 9.3 million viewers on CTV alone, and also delivered the highest Vancouver 2010 audience yet for V/CPAC, with 1.2 million viewers. After Day 13, 98.5% of the population - or 32,985,000 Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.

    
    Day 13 Average Audiences
    ------------------------

    OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE                           847,000

    OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE                2.7 million

    OLYMPIC PRIME TIME/
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE               6.7 million


    Additional Day 13 Highlights - Television
    -----------------------------------------

    -   Immediately following Men's Hockey, 8.2 million viewers on CTV
        watched Kaillie Humphries and Heather Moyse win gold and Helen
        Upperton and Shelley-Ann Brown win silver in Women's Bobsleigh. The
        full 50-minute event averaged 3.6 million viewers (including
        1.1 million on Rogers Sportsnet) before peaking at 13 million viewers
        at 10:06 p.m. ET, when Canada's gold and silver placements were
        announced. Bobsleigh also delivered 837,000 viewers for RDS.

    -   On TSN, Short Track Speed Skating was watched by 858,000 viewers for
        the Ladies' 3000m Relay Finals and 848,000 viewers for the Men's 500m
        Heats.

    -   Vancouverites are watching Games coverage more than any other market
        in the country. The average hours consumed so far by those reached in
        Vancouver is 32.3 hours/week, compared to 29.3/week in Calgary and
        26/week in Toronto.

    -   Men's Hockey pushed OLYMPIC PRIME TIME's average audience to 6.7
        million viewers, its second highest of the Games.

    -   OLYMPIC MORNING has seen its audience increase for two days in a row.
        Wednesday's show was 8% higher than Tuesday, and 30% higher than
        Monday. The early morning show is averaging 1.05 million viewers
        through Day 13 of the Games.

    -   JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 727,000 viewers
        for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched
        by 414,000 viewers.
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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VANCOUVER 2010

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