#1 Selling Weight Loss Supplement Brand, Hydroxycut®, Signs Country Music Star Chris Lane

TORONTO, Jan. 11, 2017 /CNW/ - Iovate Health Sciences International Inc. ("Iovate"), owner of the Hydroxycut brand – The number one selling weight loss supplement brand in America, is proud to announce the signing of Country music star Chris Lane to represent the Hydroxycut family of weight management products.

As a former baseball player turned country star, the "Fix" singer is known for his high-energy and captivating performances. "Chris is unique in the sense he is a former athlete turned musician, with both lifestyles requiring frequent travel and regular fitness training to maintain a great look and positive energy. Hydroxycut products are ideal for him to support his healthy lifestyle and perform at a level in which his fans have come to expect," says Iovate Health Sciences International Chief Marketing Officer, Brian Cavanaugh.

Lane continues to climb the Country radio charts with his current single "For Her," which follows his GOLD-certified (U.S. and Canada), #1 breakout smash  "Fix" from his Big Loud Records debut album GIRL PROBLEMS. Highlighting his jaw-dropping falsetto vocals mixed with a smooth R&B-meets-country vibe, "Fix" has reached nearly 29 million streams on Spotify® and over 7 million views on Vevo®. Lane's profile continues to rise, thanks to his national TV debut on Late Night with Seth Meyers and shout-outs from massive industry names like Bryan Cranston (Breaking Bad), Selena Gomez, Florida Georgia Line, Lucy Hale, Daughtry and more.

Lane says of the new partnership, "Hydroxycut keeps me going while on tour, it's a grind on the road and I'm excited to be joining the team. I am very focused on making 2017 the best year ever for my fans and Hydroxycut will play a big part in giving me a boost from my first show to the very last."

Lane will be featured in an integrated marketing campaign that combines print, digital, and multiple social media platforms. Consumers will have the opportunity to interact and engage with him throughout the year via a multitude of special programs under the Hydroxycut brand that will connect with a broad range of audience groups.

Hydroxycut has sold more than 100 million bottles and continues to be a nutritional supplement leader by bringing unique and innovative products to consumers who want to change their lives. For more than two decades, the brand has been successfully inspiring and empowering weight loss for people who want real results.  Hydroxycut products are available nationwide at WalMart®, Target®, Walgreens®, CVS®, GNC®, Rite Aid®, The Vitamin Shoppe®, Amazon®, Bodybuilding.com® and other fine retailers.

Iovate has also has launched an all-new Hydroxycut App to help users easily track their weight loss journey and the best part, it's FREE. Click here http://www.hydroxycut.com/app/ to learn more about the Hydroxycut App.

For more information on new Hydroxycut® products, click here www.hydroxycut.com. Also follow us at Facebook.com/Hydroxycut and @hydroxycut on Twitter® and Instagram® for product and news and updates, diet and training tips, special promotions and more.

SOURCE Iovate Health Sciences International Inc.

For further information: Jeff Beitz, Talent Relations Manager, Phone: 1.888.334.4448 x 3294, Email: jeffrey.beitz@iovate.com

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