>> smart Canada renews its support of Pride Toronto

TORONTO, June 27, 2015 /CNW/ - smart Canada is pleased to be the exclusive automotive sponsor of Pride Toronto for the third consecutive year. The 2015 Pride Toronto is taking place from June 19 to 28 and will once again respectfully acknowledge the city's diverse sexual and gender identities, while applauding a broad scope of cultures and creativity by gathering families and friends with an open and joyous spirit of life and love. Culminating with a three-day street festival and a world-renowned annual  parade, Pride Toronto is one of the premier arts and cultural festivals in Canada and one of the largest Pride celebrations in the world with an estimated highly-charged participation of over 1.2 million people.

smart is the perfect partner for Pride Toronto as it exemplifies similar mandates to promote change, both in thought and action. To be against something is easy, but to be FOR something can change the world and cities for the better. For decades, smart has challenged the status quo in the automotive world by providing forward thinking urban mobility solutions coupled with maximum comfort, agility, safety and ecology. It is therefore absolutely fitting to showcase the completely re-designed new generation 2016 smart fortwo for the first time at Pride.

This sponsorship includes many facets of exposure for the smart brand through various activations, where the brand will personally engage with thousands of people. From Friday, June 26 to Sunday, June 28, smart will welcome event patrons in their 30 foot booth located on Wellesley Street between Yonge and Church. The installation will house a parlour where professional artists will offer impermanent hair treatments in vibrant colours, as well as temporary tattoos in the immediate company of a brand new "tailor made" 2016 smart fortwo on display.

On Sunday, June 28th, under the rally cry of "FOR A COLOURFUL CITY", smart Canada and several of its employees will proudly march alongside two brand new 2016 smart fortwo vehicles in the annual Pride parade.

"Pride in Toronto is all about passion, pushing existing boundaries while having a whole lot of fun. smart Canada is thrilled to once again be involved as a sponsor of this great initiative," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "As a global leader in urban mobility, smart has relentlessly been striving to be even more innovative, more individual and yes, even more colourful. I can't think of a more well-aligned environment to provide a sneak peek of our new 2016 smart fortwo which will be on sale in Canada this fall. As an absolutely perfect city car, the new generation smart fortwo has been significantly enhanced in nearly every facet. It will meet the needs of a fast growing faction of city dwellers that require a highly intelligent form of a safe urban mobility solution for their everyday transportation needs. smart Canada and its employees are very excited to once again be involved in such an excellent event, which embodies the enduring spirit that pervades this unique brand."

About smart Canada

smart Canada is responsible for the sales, marketing and service for the smart brand in Canada. Produced in one of the most modern and environmentally friendly plants in the world in Hambach, France, the smart fortwo is a safe, comfortable and extremely versatile vehicle. Since the launch of the smart fortwo in Canada in the fall of 2004, smart Canada's nationwide network of 56 dealers across the country have sold more than 26,500 smart fortwo vehicles.

Further information about the smart fortwo can be found online at www.media.mercedes-benz.ca, www.smart.com, facebook.com/smartCanada and twitter.com/smartCanada.


SOURCE smart Canada

Image with caption: "smart Canada is proud to once again be the exclusive automotive sponsor of Pride Toronto, as head office employees rally behind the completely re-designed new generation 2016 smart fortwo (CNW Group/smart Canada)". Image available at: http://photos.newswire.ca/images/download/20150627_C9020_PHOTO_EN_43932.jpg

Image with caption: "The completely re-designed new generation 2016 smart fortwo (CNW Group/smart Canada)". Image available at: http://photos.newswire.ca/images/download/20150627_C9020_PHOTO_EN_43934.jpg

For further information:

please contact:

smart Canada 
JoAnne Caza
416-847-7550
joanne.caza@mercedes-benz.ca

Nathalie Gravel
416-847-7509
nathalie.gravel@mercedes-benz.ca

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