One Source draws on the power of the Canadian community to unlock
unforgettable, one-of-a-kind experiences
VANCOUVER, Oct. 30, 2013 /CNW/ - Today, a larger-than-life Xbox One
appeared in downtown Vancouver to kick off the national celebration of
the Xbox One launch. By coming together, the Canadian Xbox Live
community can power on and unlock incredible one-of-a-kind experiences
and rewards by pledging their gamertags to the project known as One
Source. Every gamertag pledged will contribute to unlocking these
experiences - starting this week in Vancouver.
"Xbox One is the biggest launch in Xbox history," said Greg Barber,
Vice-President, Consumer Channels Group, Microsoft Canada. "Xbox One
offers the best exclusive games, the best multiplayer experience and
service and great entertainment - and we are thrilled to be able to
celebrate with our community."
Canadian Xbox fans can pledge with their gamertag to One Source in three
ways: either in person at the console, through the Xbox Live Dashboard,
or online at www.xbox.ca/onesource. Fans that take part early will have more chances to win great prizes,
and as community support grows, fans will continue to unlock unique,
immersive experiences, that can only be provided by Xbox.
"With One Source, we are celebrating the launch with our fans in an
unprecedented way," explained Craig Flannagan, Director of Marketing,
Xbox, Microsoft Canada. "We are giving the power to our fans to unlock
To learn more about One Source or to pledge with your gamertag, visit
the Xbox Live Dashboard or www.xbox.ca/onesource.
Xbox One* arrives in stores on November 22. The Xbox One retails for
$499, which includes the console, an Xbox One controller, the Kinect
sensor for Xbox One and Xbox One Chat Headset.
*Advanced TV hardware required. Games and media content sold
separately. Initial set-up and some games and features require
broadband Internet; ISP fees apply. Some features require Xbox Live
Gold membership; additional fees and/or requirements.
Xbox is Microsoft's premier entertainment brand for the TV, phone, PC
and tablet. In living rooms or on the go, Xbox is home to the best and
broadest games, as well as one of the world's largest libraries of
movies, TV, music, and sports. Your favourite games, TV and
entertainment come to life in new ways through the power of Kinect,
Xbox SmartGlass, and Xbox Live, the world's premier social
entertainment network. More information about Xbox can be found online
About Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of
Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software,
services and solutions that help people and businesses realize their
full potential. Microsoft Canada provides nationwide sales, marketing,
consulting and local support services in both French and English.
Headquartered in Mississauga, Microsoft Canada has nine regional
offices across the country dedicated to empowering people through great
software - any time, any place and on any device. For more information
on Microsoft Canada, please visit www.microsoft.ca.
Image with caption: "A larger-than-life Xbox One appears in Vancouver to kick off the national celebration of the Xbox One launch - the largest in Xbox history. The Canadian Xbox Live community can unlock incredible one-of-a-kind experiences and rewards by pledging their gamertags to the project known as One Source. (CNW Group/XBOX CANADA)". Image available at: http://photos.newswire.ca/images/download/20131030_C8469_PHOTO_EN_32748.jpg
SOURCE: XBOX CANADA
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