TORONTO, March 20, 2013 /CNW/ - Work for your lunch, sing for your lunch
- but run for your lunch? That's the deliciously clever idea behind the
new promotion from Rashers, Toronto's bacon-only sandwich shop.
The restaurant is located in Leslieville, one of Toronto's most health
and exercise-conscious neighbourhoods. Taking inspiration from the
dozens of runners and cyclists who pass by the diminutive 948 Queen St.
East shop each day, owners John Clark and Richard Mulley had an idea:
Reach out to runners when they are at their hungriest - right after a
Their new promotion is called 'Run the Pig' - an innovative and
whimsical way to get the exercise-conscious from Leslieville (and
beyond) to finish their workout at the shop, putting those hard-burned
calories back in with tasty bacon sandwiches.
Here's how it works. See the promotional poster here: http://rashers.ca/
Run or ride the shape of pig through the streets of Toronto, ending at
Show your pig-shaped course using any running or biking mobile app.
Get the 30% off your bacon sandwich.
As part of the program, the Rashers team are also reaching out to people
on Twitter from their handle @RashersTO. When someone posts a completed workout via popular running app Nike+,
the team sends hilarious personalized messages inviting people to
finish their next workout at the shop for a 15% discount.
Think of it as an innovative, fitness-based incentive program or as an
exciting challenge with a well-earned (and tasty) reward at the end,
the campaign is sure to get noticed and drive hungry (and breathless)
customers through the door.
Notes to Editors
Rashers is North America's only bacon-only sandwich restaurant. We
believe simplicity tastes best. Rashers uses only the highest-quality
bacon sourced from a local family-run farm and the best bread baked
locally, and then delivered fresh daily. Rashers keeps customers coming
back time and again with new and exciting bacon sandwiches introduced
monthly to their delicious menu.
Owners John Clark and Richard Mulley both live in the Leslieville area
and are committed to working with the community & local businesses to
promote and help Leslieville grow.
Come try Rashers for yourself at 948 Queen St. East today.
Official site: http://rashers.ca/
For further information:
416 388 0190