HELSINKI, June 4, 2012 /CNW/ - Helsinki, the capital of Finland, is now
filled with design. In addition to the large variety of other design
activities, World Design Capital Helsinki 2012 has opened it's central
meeting place, the Pavilion. It will form the heart of the WDC Helsinki 2012 for the summer months.
In the Pavilion everyone can experience what the world design capital
year is all about.
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The wooden pavilion designed by a group of Aalto University Wood Studio students and specialists represents architecture of a new
era and top know-how of Finnish wood construction. The sunny building
allows the visitor to enjoy the best parts of summer. The area of the
covered part of the building is 470 m2.
The Pavilion is open from Tuesday to Sunday, 12 May-16 September 2012,
from 11 am to 9 pm. The programme is based on a weekly timetable and
it can be explored at the Pavilion's website. There are daily discussions, workshops, activity and socializing with
music and film. The programme will be complemented by the versatile
exhibition offering of the surrounding museums, and the numerous
activities at Design District Helsinki.
A café serving locally grown summer food will also operate in the
Pavilion, as well as a reading corner inviting visitors to browse
topical publications and treasures of the archives. A push cart shop
will offer WDC Helsinki 2012 products.
The Pavilion is implemented by World Design Capital Helsinki 2012, Aalto University, Museum of Finnish Architecture, Design Museum, and UPM. The programme is co-ordinated by Demos Helsinki. The Pavilion is located in Helsinki between the Design Museum and
Museum of Finnish Architecture at Ullanlinnankatu 2-4, Helsinki.
The WDC Helsinki 2012 programme contains more than 300 projects, all of them utilising or showcasing
design in various ways. The programme can be explored at the website and in the mobile application WDC2012. In addition to the programme, the World Design Capital Helsinki 2012
website offers news, columns and blogs about Finnish design. One can
also get to know Finnish designers in special video portraits.
The World Design Capital is an initiative of ICSID, the International Council of Societies of Industrial Design, which
every second year recognizes one global city for its accomplishments in
utilizing design as a tool to improve social, cultural and economic
For further information and listings visit http://www.wdchelsinki2012.fi.
SOURCE World Design Capital Helsinki 2012
For further information:
Ms. Maarit Kivisto, Senior Communications Officer, World Design Capital Helsinki 2012, firstname.lastname@example.org, Tel. +358-40-766-9957