With Health on their Minds, Tetley Green Tea is a Perfect Cup of Warmth to help Canadians Relax this Winter

Eighty-one per cent of Canadians are more health conscious than two years ago with many of them drinking green tea

TORONTO, Feb. 19, 2013 /CNW/ - Tetley, Canada's favourite* tea, is helping Canadians enjoy a better every day in mind, body and spirit with its new 'Tetley Better U' campaign. Tetley has found over 81 per cent of Canadians surveyed feel more health conscious compared to two years ago and 27 per cent now consider themselves primarily tea drinkers. Sixty-four per cent of Canadians surveyed drink green tea with most of those that drink green tea (60 per cent) stating health as their number one reason for consumption.

"There is a real tea movement happening in Canada and Tetley is excited to be leading it," said Joyce O'Connor, Brand Manager, Tetley Canada. "Our green teas are virtually calorie free and our new Green Tea +  lineup contains flavourful ingredients like ginseng, matcha and hibiscus offering even more variety for health conscious Canadians."

But Tetley is not stopping at the cup. Of those surveyed, 64 per cent of participants felt advice from a dietitian would be beneficial so tea lovers can visit Tetley's 'Better U' Facebook campaign (Facebook.com/Tetley.Canada) for access to expert mind, body and spirit coaches. Here, Canadians can ask for advice anonymously, participate in weekly challenges and read helpful blog posts to enrich their lives. With a more intense focus on health and wellness in Canada, Tetley's 'Better U' campaign is inspiring informative conversations. Canadians are more health conscious than ever before.

"Green tea not only tastes great but it's also good for your health," said Sue Mah, Registered Dietitian and one of Tetley's Better U expert coaches. "I grew up drinking green tea. It contributes to your recommended daily fluid intake and contains flavonoids. Equally important is that Canadians associate green tea with warmth and relaxation, so taking a break to enjoy a cup of it can bring a little extra balance to a stressful or busy day."

Let green tea be the calm in your daily routine! Only 11 per cent of Canadians surveyed describe their average day as relaxing. Life moves fast these days but Tetley knows it's important to take time for yourself every now and then. With the introduction of its new Green Tea + lineup, Tetley now offers 12 flavours of green tea, meaning there's something for everyone.

New Tetley Green Tea +

  • Glow: Feel radiant with a refreshing blend of green tea plus grapefruit peel, aloe vera and hibiscus
  • Figure: Start your day off in style with a spicy blend of green tea plus cinnamon, orange peel, ginger and matcha
  • Aware: Tantalize your taste buds with a fruity blend of green tea plus blackcurrant, ginseng, guarana seeds and matcha

Tetley: Canada's Tea Leader Naturally!
Tetley, Canada's best selling tea, offers more than 50 different flavours and formats, including a wide variety of pure and natural green teas, herbal teas, specialty flavoured black teas, red teas as well as its original orange pekoe tea. For more information on Tetley please find us on Facebook at Tetley.canada or visit our website at www.tetley.ca

About the Survey:
From January 21st to January 24th, 2013, an online survey was conducted among a sample of 1008 Canadian adults who are also Angus Reid Forum panel members. The margin of error — which measures sampling variability — is +/-3.1%, 19 times out of 20. The sample was balanced by age, gender, region and education according to the most recent census data. Discrepancies in or between totals are due to rounding.

*Source 1: Nielsen MarketTrack, All Channel - L52 wks January 12, 2013 

SOURCE: Tetley Tea

For further information:

FOR MEDIA INQUIRIES CONTACT:
Jennifer Britton
North Strategic for Tetley
Jennifer.Britton@northstrategic.com
Phone #: 289-380-2327

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