Win a Million with Country Style's 'Turn Up A Winner' contest

-- Instant prizing and a chance to win a Grand Prize of one million dollars cash in Ontario and Atlantic Canada --

TORONTO, Feb. 21, 2012 /CNW/ - Country Style (www.countrystyle.com) - one of Canada's leading franchise companies since 1963 - is launching their annual 'Turn Up A Winner' contest in Ontario and Atlantic Canada, this month.  The contest, running February 13th to April 29th (while supplies last) has an exciting new component that will be a first in Canadian cup contest history.  Country Style will be giving away a Grand Prize of $1,000,000 as a lump sum as part of the 'collect and win under the rim' component of the contest.  Customers are asked to collect the four words that make up the winning phrase - which is also Country Style's new tagline - 'Nothing beats Country Style'.

In addition to the 'collect and win' component, customers have the opportunity to win more than four million prizes instantly, as they turn up the rims of their cups throughout the six-week contest.  Prizes include, 15 all-inclusive trips to Cuba from Transat Holidays valued at $2,500 each, ten 50-inch 3-D LCD plasma TVs courtesy of the Toronto Sun, discounts and  $250 gift cards from Suzy Shier, discounts and yearly memberships for GoodLife Fitness, Toronto Sun trial subscriptions, Bookside Chocolat, Lays Chips as well as Country Style products.

The contest will run in 239 Country Style locations across Ontario, New Brunswick, Nova Scotia, Newfoundland and Prince Edward Island.  Customers who purchase a medium, large or jumbo hot drink take-out beverage will receive a 'Turn Up A Winner' contest cup, limited to one cup per person per purchase at participating locations.  Participants may also obtain a contest cup without purchase by submitting a self-addressed return envelope with proper postage to receive a randomly selected 'Turn Up A Winner' cup.

"We are thrilled  to bring this exciting contest to our customers," said Rita McParland, vice president of marketing, Country Style/Mr. SUB.

"We invite customers to enjoy a freshly-ground cup of premium Country Style coffee with their favourite breakfast sandwich in one of our newly renovated Country Style Bistro Delis, and share in a chance to win one million dollars," she added.

Nothing beats Country Style
Country Style is focused on fresh, healthy fare made from quality ingredients.  Their signature coffee blend is made from 100 per cent Arabica beans and hasn't changed in more than 45 years.  Using only carefully selected and harvested beans grown at a high altitude, each batch of the brand's signature blend is roasted in small quantities to ensure maximum freshness.  At each store, coffee beans are ground on-site before brewing to capture the full-bodied aroma of the beans in every cup.  Pots of Country Style coffee are freshly brewed and held for only 30 minutes, heated at precisely 185°F (80°C) to maintain flavour integrity and guaranteeing that only the freshest possible coffee is served.

Healthy breakfast options on the go
Country Style's recently updated menu now offers healthy meal choices, packed with flavour and freshness.  New offerings such as the "Skinny" breakfast sandwich feature egg whites, tomatoes, lettuce and light mayo amd contain only 5 grams of fat.  Country Style's breakfast sandwiches are served all day, with more than 12 options to choose from, made with real cheddar cheese, and are available grilled on marble rye, Asiago Herb, Whole Wheat or Wheat and Honey bagels, English muffins or as a wrap.  Customers now have the option to make any breakfast sandwich a "Skinny" by substituting egg whites.

Additional healthy breakfast options include the delicious Mixed Berry Yogurt Parfait, made with mixed berries, fat-free yogurt, low fat granola containing only 1.5 grams of fat, All Natural Oatmeal with no added salt or preservatives, and Country Style Multigrain Muffins that are trans fat free, a great source of Omega-6 and fibre and available in Blueberry and Cranberry or Honey, Flax and Oat flavours.  Or, start the morning off right with a Country Style Smoothie made with fat-free vanilla yogurt and real fruit puree, available in Mixed Berry, Peach, Mango and Strawberry varieties.

As part of their new menu, Country Style launched new summer beverage items this year, including the Frozen Latte collection - available in Mocha Latte, Latte and French Vanilla Latte flavours - as well as Iced Coffee and Frozen Hot Chocolate.

With newly redesigned interiors, quality menu offerings, updated product packaging and free Wifi at select locations, Country Style is committed to providing an exceptional consumer experience.

About Country Style
Country Style has been one of Canada's foremost franchise companies since 1963.  Having recently re-vamped their menu, Country Style is focused on fresh, healthy fare made from quality ingredients.  This includes their signature coffee blend made from 100 per cent Arabica beans, which hasn't changed in more than 45 years, specialty drinks such as espresso-based authentic cappuccinos and lattes (in select locations), yogurt smoothies, freshly baked goods made on-site, Bistro Deli sandwiches, soups and more.  For more information on a Country Style in your neighbourhood visit www.countrystyle.com, on Facebook www.facebook.com/countrystylecdn and get daily updates by following @CountryStyleCDN on Twitter.

Image with caption: "Rita McParland, vp marketing at Country Style/Mr. SUB (left) and customer Alex McLeish (middle) enjoy a 'Turn Up A Winner' morning coffee at the new location on 7 King East in Toronto. The contest launched on February 13 and runs until supplies last at participating locations across Ontario, offering customers a first-ever chance to win 1 million dollars cash by collecting the cups containing the words that make the phrase 'Nothing beats Country Style'. (CNW Group/Country Style)". Image available at: http://photos.newswire.ca/images/download/20120221_C5992_PHOTO_EN_10263.jpg

SOURCE Country Style

For further information:

To visit a Country Style location, request an interview with Rita McParland, vice president of marketing, Country Style/Mr. SUB, or for more information, please contact Susan Willemsen, Renee Lalonde or Alex Deuters at The Siren Group Inc.  Tel:  (416) 461-5270.  Fax: (416) 778-9047.  Email: info@thesirengroup.comwww.thesirengroup.com or on Twitter @thesirengroup.

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