Make small, healthy lifestyle changes that will have a big impact on your life. Don't Change Much.
New Canadian Men's Health Foundation launches national campaign at www.DontChangeMuch.ca
OTTAWA, June 3, 2014 /CNW/ - Olympic medalist Simon Whitfield and Hockey
legend Trevor Linden are helping the new Canadian Men's Health
Foundation (CMHF) let men know they don't need to change much to feel
better and live healthier.
CMHF officially launched today on Parliament Hill with senior federal
and provincial government officials, national health organizations,
sports celebrities and leaders from corporate Canada in attendance.
"Guys have a lot on their plates with careers and families, and not a
lot of time." says four-time Olympian Simon Whitfield, "We want to give
them information they can understand and use. Small changes that will
help them step up and stay with us."
CMHF unveiled its national awareness campaign encouraging men to
change—but not too much. The campaign inspires men to make small,
healthy lifestyle changes that will have a big impact on their lives.
The campaign's website—www.DontChangeMuch.ca—is populated with simple, healthy lifestyle tips and messages from
CMHF's National Champions: Trevor Linden, Simon Whitfield, Alain
Vigneault, Shea Emry, Adam Kreek, Ned Bell and Jim Hughson.
"Every year too many Canadian men go missing from our daily lives not
because they die, but because they have become very unhealthy or sick,"
says Trevor Linden, President, Hockey Operations, Vancouver Canucks.
"We want men to know they can change that by making small changes now."
CMHF is pilot testing You Check, the world's first health awareness tool
built specifically for men. Sponsored in part by Sun Life Financial,
You Check takes 10 minutes, is free, anonymous and 100% confidential.
You Check is unique because it assesses seven different diseases to
provide a customized report and lifestyle advice to help men establish
CMHF also unveiled plans for the first ever Canadian Men's Health Week
(CMHW). From June 9th to 15th—Father's Day—CMHF will partner with the Canadian Medical Association,
the Dietitians of Canada, and the Canadian Mental Health Association to
raise awareness of men's health. Simon Whitfield will launch the Stand
Up Paddle for Men's Health, powered by Duracell, that same week.
Dr. Larry Goldenberg, CMHF Founder and Chairman of the Board, has been
working towards this day for five years. "Canada and its families would
be a better place if more men lived more active and healthier lives,"
says Goldenberg. "CMHF will create a new social movement that will
serve to motivate men with health information and lifestyle programs in
a way they can truly hear, absorb and act on. In time, men's attention
to health will become second nature, like seatbelts."
The Don't Change Much campaign focuses on five core areas to improve
men's health: Nutrition, Activity, Sleep, Mental Health and Smoking &
Joining Dr. Goldenberg for the official launch was the founder of the
Men's Health Caucus MP Dr. Colin Carrie and representatives from Sun
Life Financial - a National Sponsor of CMHF.
"We can't do this on our own," says CMHF President Wayne Hartrick. "We
need to trigger the involvement of organizations across the
country—from community centres to health care organizations and NGOs—to
start this conversation with men."
Canadian Men's Health Foundation (CMHF) is a national, non-profit
organization founded by Order of Canada recipient Dr. Larry
Goldenberg. The mission of CMHF is to inspire Canadian men to live
healthier lives. 70 % of men's health problems can be prevented by
adopting healthy lifestyles. CMHF will create a new social awareness
and motivate men and their families using health information and
lifestyle programs in ways they can hear, absorb, and act on. Funding
for CMHF has been provided by private donors, grants from the British
Columbia Provincial Government, and Sun Life Financial.
Video with caption: "Make small, healthy lifestyle changes that will have a big impact on your life. Don't Change Much.". Video available at: http://youtu.be/3mk2oNxGnuI
SOURCE: Canadian Men's Health Foundation
For further information:
Michael Davis, Director Public Relations, CMHF, 604.505.3932