Highlights Include: Wonder Routes, Family Appeal, New Snow School
Programs, Backcountry Clinics and an All New High Performance Rental
WHISTLER, BC, Sept. 5, 2012 /CNW/ - Whistler Blackcomb Holdings Inc.
announced today the highlights for the upcoming 2012.2013 Whistler
Blackcomb ski season. Building on last year's strong season, Whistler
Blackcomb is introducing new products and services - affirming its spot
as a top-ranked ski resort in North America.
Last winter, Whistler Blackcomb tallied a total accumulation of 1,389
centimeters or 45.6 feet of snow, which is just above the annual
average delivered to Whistler Blackcomb each year. Over the past ten
years Whistler Blackcomb has received an average of 1,192 centimeters
or 39.1 feet of total snowfall.
"Following on the heels of last year's exceptional season, this winter
we are continuing to enhance our product offering as part of Whistler
Blackcomb's product leadership strategy," said Dave Brownlie, President
and Chief Operating Officer of Whistler Blackcomb Holdings Inc. "Last
season we achieved the highest customer satisfaction score in the
Canadian ski industry, affirming our reputation for delivering an
incredible guest experience. This season we will continue to improve
our guest experience by introducing a new "Family Certified" program,
developing new Snow School programs, and unveiling the new Wonder
Whistler Blackcomb's official opening day for this ski season is
November 22, 2012. The following represents the top highlights for the
2012.2013 Winter Season:
WONDER ROUTES The Wonder Routes are a network of tours, trails, waypoints and stops
that were created to help guests navigate the mountain and discover
Whistler Blackcomb's most wonder-filled places. There are six routes
and each showcase a unique aspect to the mountains:
Top of the World Route - features views from Whistler Blackcomb's four
The Steeps Sampler - highlights the steepest ski/snowboard runs on both
Size Matters Route - showcases the longest runs on Whistler Mountain and
The Gold Medal Route - features points of interest from the 2010 Winter
Family Certified Route - highlights family-friendly areas and points of
The Powder Stashes Route - guides guests through powder snow areas.
WONDER REELS To fuel the excitement in advance of the season and throughout, skiers,
riders and mountain lovers from around the world can enjoy a piece of
Whistler Blackcomb online. Whistler Blackcomb has commissioned a seven
episode video series filmed, edited, and produced by two of the
industry's top production companies, Sherpa's Cinema and Switchback
Entertainment. The Wonder Reels will premiere on August 28 followed by
seven episodes throughout the 2012.2013 season featuring "wonderous"
aspects of Whistler Blackcomb as seen through the eyes of local kids,
athletes and artists. More details about the Wonder Reels can be found
"FAMILY CERTIFIED" This season, Whistler Blackcomb is focused on developing its family
programing. The new "Family Certified" icon will be displayed on ski
runs, in stores, on Whistler Blackcomb's website, and in Whistler
Blackcomb food and beverage locations to indicate kid-friendly areas,
products and services. New signage and additional flags have also been
added to on-mountain ski/snowboard areas to better mark children and
EXTREMELY CANADIAN BACKCOUNTRY CLINICS Extremely Canadian, Whistler Blackcomb's Steep Skiing Clinic founders,
is launching a new backcountry program this season. Guests will learn
techniques and tactics to improve powder skiing and snowboarding and to
navigate the backcountry safely.
NEW MAX4: FOUR DAY SKI CAMPS The MAX4 program at Whistler Blackcomb Snow School was introduced last
season with rave reviews. The program has expanded for the upcoming
season - offering a four day camp option. The camps start each Monday,
beginning December 3, 2012 and include four consecutive days of lessons
featuring a maximum of four students per instructor, four après
sessions, video analysis and lift line priority. Ensuring there is
never more than four people in any daily adult Snow School group
lesson, allows for one -on-one time with instructors, enabling
participants to improve faster.
DISCOVER WHISTLER DAYS EXPANDS This season Whistler Blackcomb has added ten more days throughout the
season to enjoy featured lessons at 30 per cent off the regular price:
Early season - Opening Day to Dec 16
Deep winter - Jan 7 to Feb 8
Mid-season - Feb 25 to Mar 8
Spring skiing - Apr 8 to 21
During Discover Whistler Days Snow School group lessons are offered at
30 per cent off. Discover Whistler Days lessons include MAX4 Group
Lessons for Adults, MAX4 Camps for Adults, Ride Tribe for Teens and
Adventure Camps for Kids.
GROOMING & SNOWMAKING Whistler Blackcomb has upgraded its grooming fleet by replacing seven
snow cats, and adding three new park cats. The new equipment, coupled
with Whistler Blackcomb's 220-strong fleet of state-of-the-art snow
guns, enables Whistler Blackcomb to offer guests the best quality
ski/ride experience from opening day in November to the last day of the
season in May.
TERRAIN PARKS This season Whistler Blackcomb's Terrain Parks Team and Whistler Kids
Team are focused on parks progression. On opening day, the Whistler
Kids Training Centre, located under the Emerald Chair on Whistler
Mountain will expand its facility to include beginner terrain park
features. This progression-focused facility is targeted to guests who
are new to terrain parks and want to learn the fundamentals of riding
rails and landing jumps. It is designed for beginners to hone their
skills before moving on to the next level, the Terrain Garden.
RETAIL RENTAL This winter season Whistler Blackcomb is offering an entirely new rental
and demo fleet, a compelling reason to avoid the airline baggage fee
and leave old skis and snowboards at home. The new rental fleet
includes ten new ski and snowboard models from Salomon, Rossignol,
Atomic, K2 and Head. Guests will also have access to over 16 new demo
models. Guests who rent or demo skis or boards will also have access to
free storage at the base of either Whistler or Blackcomb and the
ability to switch equipment to suit snow conditions, as many times as
they like, for free.
Also new this winter, Whistler Blackcomb's Salomon Store is unveiling a
state-of-the-art boot fitting lab to ensure guests are comfortably
fitted with the perfect ski or snowboard boot. The Salomon/Atomic
Project will feature boots and skis from both Salomon and Atomic, and will offer
top-of-the-line customization options from Conformable and Superfeet.
ENVIRONMENT Whistler Blackcomb has been named a finalist for the Power Smart Leader
Award from BC Hydro. The award recognizes companies that meet or exceed
energy-saving targets and implement a culture focused on sustainability
and energy conservation. Achievements that have led to Whistler
Blackcomb's award nomination include: the Fitzsimmons Creek
Run-of-River Project, five per cent annual energy reduction
achievements, the BC Hydro Workplace Conservation Awareness Pilot
Project, waste reduction and many other initiatives. The overall winner
will be announced in the Fall of 2012.
FOOD & BEVERAGE This season, Whistler Blackcomb continues its mission to provide healthy
and sustainable food options with an increased focus on alternative
meal options for guests with dietary concerns. Whistler Blackcomb will
be providing more gluten-free and vegan options including gluten-free
muffins, biscotti, cookies and other grab-and-go snack items.
CONNECTING WITH WHISTLER BLACKCOMB The Whistler Blackcomb Live, Powered by TELUS app is now better than ever with new powder alerts designed to notify
guests when fresh snow is in the forecast. The app also allows skiers
and riders to track their runs using GPS, share their speed and
vertical as well as take and share photos with friends via Twitter and
Facebook. The Whistler Blackcomb app is the first of its kind on the
market and a Lite version of the app, with no GPS tracking capabilities, will also be
available for download on any mobile device this season. The Whistler
Blackcomb app is available for iPhone and Android.
EARLY BOOKING PACKAGES With Whistler Blackcomb's Early Booking offers; it has never been easier for guests to get the most for their
money when planning a ski vacation. This season guests can save up to
39% on lift and lodging packages - starting from $96 per person, per
night when booked by November 15, 2012.
By booking early, guests receive Whistler Blackcomb's lowest rates of
the season, guaranteed. If the price drops on any equivalent package
purchased before November 15, 2012, Whistler Blackcomb will match the
price. Terms and conditions can be found online.
SEASON PASS AND FREQUENCY CARD OPTIONS Whistler Blackcomb focuses on offering exceptional value every season
with pass and card options for every type of guest:
Early Bird Adult Unlimited Season Pass is on sale for $1489 if purchased
before Oct. 8 (saving $300 off the full price).
EDGE Cards are available at Early Bird rates to Canadian and Washington
State residents. If purchased before November 19, one day EDGE Cards
are $77, three day EDGE Cards are available for $229, five day EDGE
Cards are available for $359 and ten day EDGE Cards are available for
$649, enabling guests to ski for as little as $72.65 per day.
The Gold Card is available to US residents, excluding Washington State,
allowing guests to ski or ride for less than $67 per day. Guests have
the option of purchasing either a five day Gold Card for $369 or a ten
day Gold Card for $669 that can be used at any point during the ski
season. Gold Cards are on sale until December 10.
ABOUT WHISTLER BLACKCOMB HOLDINGS INC.Whistler Blackcomb Holdings Inc. owns a 75% interest in each of Whistler
Mountain Resort Limited Partnership and Blackcomb Skiing Enterprises
Limited Partnership, which, together, carry on the four season mountain
resort business located in the Resort Municipality of Whistler, British
Columbia. Whistler Blackcomb, the official alpine skiing venue for the
Olympic Winter Games, is situated in the Resort Municipality of
Whistler located in the Coast Mountains of British Columbia 125
kilometres (78 miles) from Vancouver, British Columbia. North America's
premier four-season mountain resort, Whistler Mountain and Blackcomb
Mountain are two side-by-side mountains, connected by the world
record-breaking PEAK 2 PEAK Gondola, which combined offer over 200
marked runs, over 8,000 acres of terrain, 14 alpine bowls, three
glaciers, receive on average over 1,192 centimetres (469 inches) of
snow annually, and offer one of the longest ski seasons in North
America. In the summer, Whistler Blackcomb offers a variety of
activities, including hiking and biking trails, the Whistler Mountain
Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. Whistler
Blackcomb Holdings Inc. is listed on the Toronto Stock Exchange under
the symbol "WB". For more information, visit www.whistlerblackcombholdings.com. Additional information related to the Corporation is available on
SEDAR at www.sedar.com.
SOURCE: Whistler Blackcomb
For further information:
Senior Manager, Investor Relations
Whistler Blackcomb Holdings Inc.