QUEBEC, June 1, 2012 /CNW Telbec/ - As partners with Opération Enfant
Soleil for the past 20 years, Familiprix wishes to celebrate the
non-profit organization's 25th anniversary in a special way by
launching a unique social media campaign. Inspired by the ''domino
effect'', the campaign gives rise to the ''paying it forward'' motion,
which calls upon Facebook fans to aid in the creation of a 25,000 piece
Familiprix will give $1 to Opération Enfant Soleil for each Facebook fan
that creates his or her own virtual domino until the combined total
reaches 25,000 pieces. This chain will symbolize the 25th anniversary of Opération Enfant Soleil and its great support to the
cause. The campaign will close with the knocking over of a real life
domino chain that will be constructed to bring together and celebrate
the widespread participation of the online community.
"With this campaign, Familiprix wishes to generate awareness and involve
each and every person within our community since our Facebook fans will
have the chance to add their virtual domino and write a personalized
message of hope for the children. Facebook is the perfect medium for us
to talk directly to the people and where their personal involvement
will take physical form at the exciting finale event", said Albert Falardeau, President of Familiprix.
The virtual domino application enables the user to share the campaign,
to pursue the chain with their friends on Facebook as well as make a
donation online directly to Opération Enfant Soleil.
We invite all to celebrate and participate towards the Familiprix domino
effect via: facebook.com/familiprix.
Familiprix is a proud partner of Enfant Soleil for over 20 years and has
given more than $7.5 million to support them in their cause.
With a retail revenue exceeding one billion dollars, Familiprix has more
than 5,000 employees within its network and is present nationwide
across Quebec with more than 300 branches. Familiprix is amongst the
top 150 companies most admired in Quebec (Source: Palmarès les Affaires, 2012.)
SOURCE FAMILIPRIX INC.
For further information:
Information for media:
Brigitte Filiatrault Public Relations
514-521-8216 | email@example.com
Consultant, Communications, Familiprix
418-847-5300 #2525 | firstname.lastname@example.org