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HIGH RIVER, AB, May 27, 2013 /CNW/ - On Wednesday, May 29, 2013, Western
Financial Group's (Western) approximately 1,600 employees will take to
the road at 10 a.m. in more than 100 locations across Western Canada to
walk 5 km to raise money for community projects, bursaries, public
health and more through Support The Cause Day. This year will mark the
ninth edition of Western's Support The Cause Day walk, which has raised
more than $426,000 over the years for the Western Communities
Foundation, a non-profit organization that gives back to the
communities that Western Financial Group serves.
"Last year, Support The Cause Day raised nearly $90,000 for the Western
Communities Foundation," said John Jenner, vice-president of marketing
and communications at Western Financial Group and executive director of
the Western Communities Foundation. "This year, we hope to surpass last
year's total. All the money we raise we will in turn give back to
communities across Western Canada."
The Foundation's annual Support The Cause Day walk will begin at each
local Western Financial Group branch and business office. All
participating employees will wear a bright red Support The Cause
T-shirt. Money raised from Support The Cause Day goes toward community
infrastructure grants, student bursaries and other worthwhile
endeavours that support public health, recreation and education in
communities Western serves.
"Our employees are proud to participate in Support The Cause Day," said
Jenner. "They can see the impact of their actions throughout the year
but especially when we distribute our infrastructure grants. Earlier
this year, we were able to distribute 14 grants of $5,000 each to
communities across Western Canada for everything from playground
equipment to community centre upgrades to museum expansions."
To help raise money, Western donates $50 per participating employee
which is topped up by pledges employees personally gather from members
of their community. All the money donated by Western and gathered by
employees goes to the Western Communities Foundation. Individuals can
make donations online toward Support The Cause Day by visiting www.supportthecause.ca.
The Western Communities Foundation was founded by Western Financial
Group in 2001 as a non-profit organization under the Income Tax Act of
Canada (Registration #87030 2619 RR0001).
Western Financial Group is a western Canada based, diversified,
financial services company serving more than 600,000 customers. Founded
in 1996 and headquartered in High River, Alberta, Western provides
insurance services through more than 120 office locations and the
Internet (www.westernfinancialgroup.ca). With a skilled team of approximately 1,600 employees, and backed by the
strong resources of its owners, Western is committed to building the
strongest financial services company in Western Canada.
Western Financial Group is a subsidiary of Desjardins Group, the leading
cooperative financial group in Canada.
SOURCE: Western Financial Group
For further information:
Manager - Sponsorships, Digital Marketing & Public Relations
Western Financial Group
Phone: (403) 652-2663, ext. 524
Cell: (403) 603-8965