BRAMPTON, ON, Feb. 6, 2013 /CNW/ - (TSX: L) The dazzling celebration of Chinese New Year, also known as the Spring
Festival, falls this year on February 10 marking the end of the winter
solstice according to the Chinese calendar and lunar new year. Chinese
New Year is the longest and most important holiday in the Chinese
calendar. T&T® brand products are being offered at Loblaws®, Real Canadian Superstore®, and nofrills® locations to help celebrate. Created by the team at T&T® Supermarket,
Canada's largest Asian supermarket chain, each T&T® product has been
personally taste approved by Cindy Lee, CEO, T&T® Supermarket.
This year is the year of the water snake - bringing with it the
possibility of luck, adventure and prosperity. As part of a
multicultural society, why not take the time to learn about the unique
traditions associated with this holiday and celebrate with your friends
The most important event of Chinese New Year is the Reunion Dinner. The
reunion dinner on the eve of the Lunar New Year draws all family
members back home to reaffirm love and respect that bind them together
as a unit. The best food is served for this feast in abundance! Try T&T® Crispy Crackers can make a perfect appetizer. These crispy crackers can be topped with
grilled vegetables, flavourful spreads or even marinated seafood.
Available in Milk, Cheese and Saltine varieties
Dumplings are considered a lucky food during this holiday. They
symbolize wealth and are believed to bring abundance and prosperity
because their shape resembles a Chinese ingot. Add some luck to your
dinner with T&T® Cooked Dumplings or Pork Gyoza Dumplings - they're ready in just 2-3 minutes! Available in Shrimp & Chive,
Shrimp or Pork varieties.
Another custom of Chinese New Year is to reconcile with loved ones, wish
others peace and happiness and to forget old grudges.
Decorate your home with lanterns and banners in traditional red and
gold, colours which signify wealth, longevity and good fortune.
Gifts are commonly given on Chinese New Year. These can be sweets such
as cakes and candy or the traditional red envelopes containing 'lucky'
money (always in even numbers, odd numbers are considered unlucky) or
sometimes chocolate coins.
End your feast with sweet cakes, like T&T® Pineapple Cakes. Traditional pineapple cakes like these can be found in almost any
bakery in Taiwan. The moist, crumbly, golden crust surrounds a chewy,
fresh-tasting filling made with intensely sweet pineapples. Or try T&T® Chinese Style Pastry (also known as sachima), a moist, chewy puffed wheat snack from Taiwan resembling puffed rice
squares. These treats are irresistibly sweet, slightly sticky and
perfectly golden brown with no added preservatives! Available in a few
varieties, family and friends will enjoy such as Raisin & Sesame,
Multigrain and Egg.
"Over the years I've seen how open Canadians are to embracing a variety
of diverse cultures and traditions," says Cindy Lee, CEO, T&T®
Supermarket. "Since food is an integral part of important heritage and
cultural celebrations, Chinese New Year is the perfect time to
experience traditional Asian dishes with family and friends."
With the rising popularity of exotic spices and foods from around the
world, it's easier than ever to create your very own unique Chinese New
Year menu for guests. Adding to the already impressive array of
international products sold across Loblaws®, Real Canadian Superstore®, and nofrills® locations, select T&T® brand products are now available, including:
Unique and refreshing, T&T® Aloe Vera Drink is an incredibly popular Asian drink that contains real aloe vera pulp.
Best served cold, it has an intense tropical flavour with just the
right amount of sweetness. Try serving it to guests using pieces of
frozen fruit like mango or pineapple instead of ice cubes.
Treat your guests to a delicately flavoured glass of T&T® Jasmine Green Tea, made with tea leaves from the high mountains of Taiwan and blended
with the essence of white jasmine flower. This infused iced tea drink
is subtly floral, well-balanced and soothing without being overly
sweet. Best served chilled or over ice, it's also rich in antioxidants
and vitamin C.
For a flavourful meal that's sure to impress guests, just add T&T® Korean Kalbi Marinade Sauce. This authentic marinade blends soy sauce, sesame seeds, hints of
garlic, ginger and is mellowed by sweet pear, which helps tenderize
meat and make it extra-succulent. Although traditionally used on beef
ribs this marinade is also delicious on chicken and pork, perfect for
fast grilling and easy Asian-style stir-fries.
For a full range of authentic, high-quality Asian products, visit T&T®
Supermarket, Canada's largest Asian supermarket chain, or www.tnt-supermarket.com.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
T&T® brand products are also available at select Loblaws®, Loblaw greatfood®, Zehrs®, Zehrs greatfood™, Fortinos®, Real Canadian Superstore®, valu-mart®, Your Independent Grocer®, and nofrills®.
Product samples and high-resolution images are available.
SOURCE: Loblaw Companies Limited
For further information:
or to arrange an interview please contact:
Loblaw Companies Limited
905-459-2500 / email@example.com
Kelsey Strickland, Hill+Knowlton Strategies
416-413-4788 / firstname.lastname@example.org