Unique sponsorship deal will see Warrior help young footballers in
WILMSLOW, England, June 1, 2012 /CNW/ - Warrior has made its next move, revealing Liverpool and Welsh international
striker Craig Bellamy has been signed as the brand's first football
(Photo: http://photos.prnewswire.com/prnh/20120531/537195 )
In a unique deal that will see the sponsorship fee go directly to the Craig Bellamy Foundation in Sierra Leone, Warrior will work closely with Bellamy to raise global
awareness of the Foundation and build on his work to date. The
Liverpool front man will also work alongside Warrior to develop its
debut football boot collection.
Founded by Bellamy himself in 2008, the Craig Bellamy Foundation provides under-privileged children a chance to reach their full
potential through a mix of sport and education, enabling them to create
better lives for themselves and their communities. Operated on a
not-for-profit basis, the Craig Bellamy Foundation is also the driving force behind Sierra Leone's only professional
football academy and a popular youth league.
In addition to helping fund the Foundation's educational and
recreational facilities, Warrior will provide practical support by
supplying footballs, boots and kit.
Bellamy is thrilled the new partnership with Warrior will strengthen his
efforts in Sierra Leone.
"While Warrior works to support me on the field, we'll work together to
support the Craig Bellamy Foundation off it," he said. "For me, the most important part of this deal is that
the money and extra resource provided by Warrior will go directly to
the children and local communities involved with my charity in Sierra
Head of Warrior Football Richard Wright commented: "At Warrior, we
align ourselves with athletes who are highly driven, motivated and
possess a winning mentality - Craig is one of these athletes. His work
in Sierra Leone is remarkable and we are delighted to help these young
footballers of tomorrow."
With 149 career goals to his name, Bellamy will provide his personal
insight and experience as Warrior develops its first football boot
"Craig will play an integral role in the boot design and development
process, helping the Warrior team create a revolutionary product that
will stand out from the pack," said Wright.
Set to be released in December 2012, more details about the new Warrior
football boot will be revealed in the build-up to the start of the
2012/2013 English Premier League season.
Expect to hear more brand ambassador news from Warrior over the coming
months. History begins here.
SOURCE Warrior Football
For further information:
Media Contacts: Released by Threepipe on behalf of Warrior Sports. For further press enquiries, please contact: Threepipe, Jack McCombe, Tel: +44(0)20-7632-4800, Email: firstname.lastname@example.org; Warrior Sports, Wendy Taylor, Tel: +44-776-861-6045, Email: email@example.com; The Craig Bellamy Foundation, Tom Ellis - Communications & Development Officer, Tel: +232(0)78-779-777, Email: firstname.lastname@example.org