Price reductions will total more than $50 million in July
MISSISSAUGA, ON, June 28, 2012 /CNW/ - Walmart Canada will drop the prices on more than 10,000 products across its stores
throughout July in by far the largest monthly Rollback pricing campaign
in the company's 18-year history, the retailer announced today.
The combined Rollback prices are expected to save Walmart shoppers
across Canada more than $50 million throughout July alone. The
campaign launches tomorrow, June 29, and runs throughout the month of
"We are committed to lowering the cost of living for shoppers this
summer," said Lee Tappenden, Chief Merchandising Officer for Walmart
Canada. "Customers have told us summer is an extremely important
period to save money for things like family vacations, staycations at
home, or trips to the cottage. The common theme we hear is everyone is
looking and needing to save money now, before the autumn back to school
In the Grocery area alone, Walmart will Rollback pricing on close to
3,000 items from dry goods to fresh produce. Thousands of additional
Rollback prices will be implemented across the retailer's stores
including Apparel, Electronics, Health and Wellness, Hardware and Home Merchandise.
"By driving efficiencies throughout our operations as well as partnering
and negotiating with our fantastic network of suppliers, we will pass
on unprecedented savings to our customers this summer," said Mr.
Rollback prices are designed to reduce Walmart's standard everyday low
pricing to an even greater value for the customer during key periods.
Rollback prices last for at least a month and can be implemented for as
long as three months. Walmart's summer Rollback campaign will be
extended throughout August and September on select products across the
Examples of Walmart's July Rollback prices from across the store
--Sony iPhone/iPod Dock with Remote
--Gillette Razors, Mach 3 Cartridges
--Brita 3 Pack Filters
--Lays XL Salty Snacks
--Nikon CoolPix S30 Digital Camera
Was $148.98 now $98.00
Was $14.49 now $9.46
Was $18.77 now $16.00
Was $2.97 now $1.97
Was $118.00 now $98.00
The July Rollback campaign will be communicated through Walmart Canada's
flyers, TV spots and in-store signage.
Established in 1994 and headquartered in Mississauga, Ontario, Walmart
Canada operates a growing network of 333 stores nationwide consisting
of 177 supercentres and 156 discount stores. The company serves more
than 1 million customers daily, employees a team of 90,000 associates,
and has been consistently recognized as one of Canada's 10 most admired
corporate cultures and best places to work for 50-plus Canadians.
SOURCE WAL-MART CANADA CORP.
For further information:
Walmart Canada Corp.
905 821-2111, ext. 74585