Video B-Roll available via CNW - Heart and Stroke Foundation's new smartphone app puts health at Canadians' fingertips

TORONTO, Sept. 18, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:

The Heart and Stroke Foundation, in partnership with Desjardins Financial Security, is launching a new free mobile app to help Canadians make important lifestyle changes that could add healthy years to their lives.

The 30 Days Mobile App gives users a customized risk profile showing the long-term impact of their daily health choices - then guides them to break bad habits and adopt a healthier lifestyle in 30 days or less.

This app was designed and developed by leading Canadian experts to empower Canadians with the information and support they need to reduce their risk of heart disease and stroke.

It helps users inventory their health and risk factors by completing a mini-assessment. They then prioritize the risk factors that are most important to them and highlight what motivates them most.

Every day the 30 Days Mobile App delivers a focused, easy-to-do challenge that channels the user's motivators, putting them on the path to a healthier lifestyle.

SHOT LIST:

Interviews:
David Sculthorpe
CEO, Heart & Stroke Foundation
Interviews:
Ahmad Zbib
Manager, Consumer eHealth, Heart and Stroke Foundation
Interviews:
Shivani Goyal
Student / App user
Interviews:
Dr. Beth Abramson
Cardiologist, Heart and Stroke Foundation spokesperson
Interviews:
Theresa Boily
Director, Marketing
Desjardins Financial Security
Various B-roll
- David Sculthorpe
- 30 Day Mobile App
- Exterior Desjardins Financial Security

WEB Video Preview and Download link:
http://cnw.pathfireondemand.com/viewpackage.action?packageid=610
TIME OF POSTING:  12:01 AM EST
DATE OF POSTING:  Sept 19th 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
Jane-Diane Fraser; Heart and Stroke Foundation; 613-569-4361 ext. 273, or jfraser@hsf.ca

For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.
CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.
This material is offered for free and unrestricted news use.

CNW VIDEO SERVICES.

 

SOURCE: CNW Broadcast Services

For further information:

CNW VIDEO SERVICES, TORONTO (416) 863-5612

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