MONTREAL, Nov. 29, 2013 /CNW Telbec/ - Cossette has been named VIA Rail
Canada's marketing communications agency after winning two majors bids:
one for the management of the VIA Rail brand and the other for the
management of its VIA Préférence loyalty program.
"I'm very proud that we won these two national accounts. This win shows
that the integrated services we offer, along with our extensive
expertise in cutting-edge relational marketing, are fulfilling the
needs of major brands," says Mélanie Dunn, President of Cossette in
"Through its creativity and innovativeness, the team at Cossette proved
that it could manage a prestigious brand like VIA Rail Canada," says
Sylvie Bourget, chief Marketing and Sales Officer at VIA Rail Canada.
"Its thorough knowledge of the transportation and tourism industries
also contributed to its understanding of VIA Rail Canada's needs."
By working to develop the VIA Rail brand and its loyalty program,
Cossette will be helping the national passenger rail network reach more
passengers and grow its business.
ABOUT VIA RAIL CANADA
As Canada's national rail passenger service, VIA Rail Canada's mandate
is to provide safe, efficient and economical passenger transportation
service, in both official languages of our country. VIA Rail operates
intercity, regional and transcontinental trains linking 450 communities
across its 12,500-kilometre route network, and safely transports nearly
four million passengers annually. The Corporation was awarded seven
Safety Awards by the Railway Association of Canada over the last eight
years, and is recipient of the 2012 Agent's Choice Award voted by
Canadian travel agents and presented by Baxter Travel Media. Since
2007, the Government of Canada has invested almost a billion dollars in
VIA Rail. Follow the progress of our transformation at viarail.ca/en/about-via-rail/capital-investment.
Cossette is a fully integrated marketing communications agency that
holds a dominant position in Canada and can call on a network of
specialized agencies operating around the world. Cossette is a
community of talents, a unique gathering of expertise and creativity
that builds strong brands for its clients and maintains a dialogue with
consumers. Cossette has offices in Quebec City, Montreal, Toronto,
Vancouver, and Halifax.
SOURCE: COSSETTE INC.
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