Via Capitale launches its Art program for unique and distinctive properties

MONTREAL, July 15, 2013 /CNW Telbec/ - Via Capitale launches its Art program to meet the specific needs of a growing number of property owners who have invested their time, talent, sophistication, architectural vision, and concern for the environment, for energy-efficiency or for heritage in making their properties unique and distinctive.

The aim of the Art program is to present each property in an innovative, professional and human manner. The slogan "You know the art of living. We know the art of selling" neatly sums up the philosophy of the program.

"The Art properties are like their occupants: each is original and different. For this reason, every property deserves personalized treatment in order to find the most suitable buyer," said Nicolas Ayotte, president and CEO of Via Capitale.

The Art program was designed to involve the home owner at every stage of the process, offering him or her, a range of services with high added value, provided by highly attentive and competent professionals.

The market for prestige and quality properties is well developed everywhere in Quebec and represents today from 12% to over 20% of properties put up for sale, depending on the region.

Each property that qualifies for the Art program is marketed using a bold, exclusive and personalized approach. This ensures a high-end campaign that is disseminated across Canada and around the world, employing a variety of physical and online tools.

"At every stage of the process, our Art client can expect a unique experience, both in the human and professional senses. The client and his or her property will be treated with the greatest respect and sensitivity, and the highest standards of real estate marketing will be applied. Each property will be individually showcased in a digital photo album created by a professional photographer, broadcasted on the dedicated "Art by Via Capitale" Facebook page, on the LuxuryRealEstate.com site, which is an international network of luxury properties website, as well as on the Art Via Capitale website beginning in September," added Nicolas Ayotte.

Every Art program client could also feature his or her property in a ViaMag Art individualized brochure, either printed or virtual, as well as in major social networks such as Facebook, Twitter, LinkedIn and Pinterest.

The Art brand signature, as well as the related marketing and communication tools, aims to reflect the high standards demanded by these properties, each of which is distinctive in its setting, neighborhood or area.

For more information about the Art program, visit its Facebook page at "Art par Via Capitale".  To view the main marketing communication tools, visit: www.artviacapitale.com

About Via Capitale

Via Capitale has been a leader in real estate in Quebec for more than 20 years. Its mission is to offer clients the best possible service by focusing on the human aspect, on professionalism and technology and on its network of more than 1300 brokers across the province. Via Capitale is a division of Brookfield Real Estate Services Inc., an income trust listed on the Toronto Stock Exchange (TSX:BRE)

SOURCE: Via Capitale

For further information:

Isabel St-Laurent
Vice President, Marketing and Communications
Via Capitale

Email: isabel.st-laurent@viacapitale.com
Cell: 514-998-7097
Office : 514 287-1818 x 307

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Via Capitale

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