Verilux Introduces HappyLight Liberty

Smallest Size and Best Value Seasonal Affective Disorder (SAD) Light Therapy Lamp Produces True 10,000 LUX

WAITSFIELD, Vt., Sept. 24, 2012 /CNW/ - The new HappyLight Liberty from Verilux®, the Healthy Lighting Company, means good news for everyone who has experienced Seasonal Affective Disorder (SAD) or the decreased mood and energy levels and other symptoms of SAD or its milder variant, the "Winter Blues." Up to six times smaller than other energy lamps of comparable light output, Liberty is ideal for easy and convenient use at home, work or dorm room. It delivers a true 10,000 LUX of light intensity, so users can be farther from the lamp and move around more freely during operation while still receiving an effective dose of light.

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With the great light comes a great value: At $99.95, Liberty is at least half the price of other light therapy devices of similar output and quality.

"We've heard from people across the country who love the energizing effects of HappyLights but want more freedom to move during their light therapy sessions – with no compromise in results," said Verilux CEO Ryan Douglas. "Liberty's flexibility makes it easy to use in a way that is best and most satisfying for our customers. It's ideal for those suffering from SAD, as well as less pervasive mood and energy concerns. For those who have limited access to natural light, including home-based employees, office workers, shift workers and college students, it provides a great way to increase productivity and reduce fatigue."

HappyLight Liberty delivers drug- and stimulant-free Natural Spectrum® daylight exactly how, where and when it's needed to help the body recalibrate and stabilize to improve mood, focus and productivity. Like all of Verilux's light therapy products, HappyLight Liberty does not emit UV rays.

"Our engineers worked for more than two years to develop a light therapy lamp that could deliver the required output to sustain the light's natural effects while significantly minimizing the size and cost of the lamp," said Douglas.

Adjusting to Your Needs. HappyLight Liberty is the first energy lamp on the market with interchangeable Optix® lenses for light personalization. One is a white high-energy lens that allows more light to shine, while the other, a tinted comfort lens, is ideal for those whose needs are met with a softer illumination. The lenses change easily in just seconds with a few simple steps and no tools.

HappyLight Liberty has a dual-intensity brightness control. Mixing and matching the lenses with the light intensity offers a range of options for users to control their individual programs.

"After 20 years of developing light therapy products, we've learned that no two people view and react to light in the same way. By including features like the two lenses and the intensity controls, we made sure Liberty offered the flexibility to let each user customize a program to meet his or her individual needs," Douglas continued. "For even more convenience, it has a user-friendly tilt feature as well as a wall-mount option."

Light Therapy. In his book Winter Blues, Dr. Norman Rosenthal, M.D., states that 10,000 LUX is the industry standard for treating SAD, the winter blues and other ailments.

Verilux consulted with Dr. Rosenthal throughout the development of Liberty to ensure that, despite its compact size, the light could deliver light therapy sessions comparable to large light boxes.

"I've done extensive research on light therapy and have used and prescribed it for years," said Dr. Rosenthal. "More than 80 percent of people with low energy, fatigue or the Winter Blues may expect to benefit from light therapy. Although it varies from person to person, most feel the effects of light therapy within two to four days."

Availability. HappyLight Liberty is now available at Verilux.com for $99.95. Beginning October 15, find it at Costco and mass drug locations.

For additional consumer information on the HappyLight Liberty, please visit Verilux.com or call Verilux Customer Service at 1 (800) 454-4408.

About Verilux

Founded in 1956, Verilux, Inc., "the Healthy Lighting Company," designs and manufactures lifestyle products that use Natural Spectrum® lighting technology to improve health, vision, productivity and well-being. A pioneer in light technology products for healthy living, Verilux offers a wide range of high-quality home, office, and travel products engineered to improve reading and productivity, help alleviate the symptoms associated with SAD, aid in sleeping, sanitize surfaces without the use of chemicals, and clear and rejuvenate the skin. Visit Verilux online at Verilux.com, Facebook.com/Verilux and Twitter.com/Verilux.

SOURCE: Verilux

For further information:

Elizabeth Pavlica of Evans Larson, +1-612-338-6999, Elizabeth@EvansLarson.com

http://www.verilux.com

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