Urbanimmersive signs strategic agreement with GOYUB, a popular Quebec buying group website to start monetizing its real estate AVU3D immersive virtual tour gamification platform

MONTREAL, July 10, 2013 /CNW Telbec/ - Urbanimmersive Inc. (the "Corporation" or "Urbanimmersive") (TSXV: UI), a wholly-owned subsidiary of Urbanimmersive Technologies Inc. ("Urbanimmersive Technologies"), is pleased to announce that it has entered into a strategic agreement with GOYUB, the popular Quebec group buying website.   The agreement enables Urbanimmersive to achieve a major milestone in its business plan, providing it with a means of monetizing its real estate web traffic using its patent-pending AVU3D® immersive virtual tour gamification platform. The strategic agreement also provides a source of new profiled members for the GOYUB buying group website at an acquisition cost that is below the industry average.

The mechanics of the agreement apply to Urbanimmersive's patent-pending gamification of immersive virtual tours. Home searchers who use Urbanimmersive's immersive technology earn AVU3D® Points during their virtual tours. This agreement now enables home searchers to redeem their AVU3D® Points on the GOYUB buying group website, for cash credits that they can subsequently use to buy valid discounted coupons.  Urbanimmersive will receive a percentage of that fee for purchases made by home searchers using their AVU3D® Points on GOYUB.

"The increasing adoption of our immersive technology by real estate agents and home builders directly results in an increase in web traffic on our centralized platform.   High profiled web traffic is today more than ever a key asset.  Most methods used to monetize web traffic are based on the number of impressions of an ads or the number of clicks on those ads.  Our monetization method based on the gamification of immersive virtual tours further allows us to monetize user engagement, with no sales effort or internal management on our part," said Ghislain Lemire, President and CEO of Urbanimmersive.

The strategic agreement also offers added value for real estate promoters, who gain a source of key information when prospective home buyers (or renters) identify themselves in order to earn AVU3D® Points. In addition to the enjoyment of touring homes for sale in 3D Consumers also benefit: by redeeming their home searching efforts into credits to purchase coupons already discounted.

For the GOYUB group buying website, this agreement will lead to growth in site membership and online buying.

"There is a steady feed of real estate renewing web traffic because new prospective home buyers enter the real estate search process every day.  For a buying group website like GOYUB, this represents a potential source of new, highly-profiled members for whom our advertisers can better tailor their marketing message.  Furthermore, the online buying group business is changing dramatically.  To stay ahead of our competition, we need to propose added value to our customers. AVU3D® immersive tours open unlimited possibilities in order to increase our market offer," said Dominique St-Pierre, President of GOYUB. 

In addition to providing Urbanimmersive and GOYUB with new revenue stream, the unique concept behind this type of agreement gives both companies excellent visibility. The new platform resulting from this agreement is set to go live in the next couple of weeks as the 2 companies are already working on the integration.

Urbanimmersive hopes that this strategic agreement will provide a showcase to generate similar partnership interests in other Canadian and American urban areas targeted in its business development plan.

About GOYUB

Founded in 2010, GOYUB is a Quebec online buying group owns and operates by Les Entreprises GOYUB Inc, based in Boucherville, Québec.  The site offer new deals every day in order on one hand, to build customer's loyalty and on the other hand, provides deals that can go up to 90% discount.   The company is specialized in products and services of all sort and count near 1 million members.  GOYUB is setting itself apart of the competition with its affiliation program that has allowed the web site to rank to one of the most popular online buying group web site in Quebec.

About Urbanimmersive

Headquartered in Laval, Québec, the Corporation is a leading-edge digital media company that combines its innovative immersive technology with high-quality visual content to offer digital media visual content immersive solutions for the online, offline and mobile real estate advertising markets. The Corporation also licenses its full suite of software and technology to channel partners in other markets. The Corporation currently has 35 employees.

Caution Concerning Forward-Looking Statements

Certain statements made in this press release are forward-looking statements or information. The Corporation is hereby providing cautionary statements identifying important factors that could cause the Corporation's actual results to differ materially from those projected in the forward-looking statements. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as "may", "is expected to", "anticipates", "estimates", "intends", "plans", "projection", "could", "vision", "goals", "objective" and "outlook") are not historical facts and may be forward-looking and may involve estimates, assumptions and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. In making these forward-looking statements, the Corporation has assumed that the current market will continue and will grow, and that the risks listed below will not have an adverse impact on the business of the Corporation. By their nature, forward-looking statements involve numerous assumptions and inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predicted outcomes may not occur or may be delayed. The risks, uncertainties and other factors, many of which are beyond the control of the Corporation, that could influence actual results include, but are not limited to: future capital requirements; intellectual property protection and infringement risks; competition; reliance on key management personnel; and the other risk factors summarized under the heading "Risks and Uncertainties" in the Corporation's management discussion and analysis dated May 28, 2013.

Furthermore, unless otherwise noted, any forward-looking statement speaks only as of the date of this press release. The Corporation does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of unanticipated events, except as required by applicable law. New factors emerge from time to time, and it is impossible for management to predict all such factors and to assess in advance the impact of each such factor on the business of the Corporation, or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statement. For additional information with respect to certain of these and other assumptions and risk factors, please refer to the Corporation's management discussion and analysis dated May 28, 2013, and filed with Canadian securities commissions.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States or to any U.S. Persons. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended, or the securities laws of any state of the United States of America and may not be offered or sold within the United States of America or its territories or possessions unless pursuant to an exception therefrom.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Urbanimmersive Technologies

For further information:

Ghislain Lemire,
President and CEO
514-394-7820, ghislainlemire@urbanimmersive.com

OR

Nicole Blanchard
Sun International Communications
(450) 973-6600
nicole.blanchard@isuncomm.com

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Urbanimmersive Technologies

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